Shane Dawson's latest YouTube series: The Beautiful Life of Jeffree Star has so far been a revelation. Not only have we learnt that Jeffree travels with an armed bodyguard at all times, but in the latest episode Jeffree revealed that he earns $20,000,000 from the sales of a new eyeshadow palette launch.
Yep, you read that right, TWENTY MILLION DOLLARS.
The conversation came up when Shane and Jeffree were discussing their soon-to-be launched eyeshadow palette and Shane asked Jeffree to be completely transparent about the money involved in the beauty industry and Jeffree Star Cosmetics.
When it came to discussing the percentage Shane would get from the palette, Jeffree revealed he would give him between a 25 and 30% cut.
Which, FYI, is around $5,000,000...
Explaining that this was a fair deal for Shane, Jeffree referenced Nikkie Tutorials collab with Too Faced where he claimed she accepted a flat fee of $50,000 regardless of sales. "That was it, she made no money from the palettes, the brand went on to sell over $10,000,000 of product."
While $50,000 seems like a lottery win to most of us, it pales in comparisons to the $5,000,000 Shane is expecting to make.
Now, Nikkie has seemingly confirmed Jeffree's allegations with a series of Tweets acknowledging that it was her own fault for signing the contract and being "naive", however she then went on to accuse Too Faced of changing the quality of her palette behind her back.
I signed my contract with TF back then because I was naive & didn’t know better. at the end of the day, I signed it, it’s my own fault— but what I’ll never forgive is that “allegedly” they changed the palette’s quality behind my back. 1000’s of negative reviews & I was clueless— NikkieTutorials (@NikkieTutorials) October 6, 2019
I had to see all these negative reviews, while the palettes I had were outstanding. “they lying in their videos to get views” is what I was told. I don’t care about the money.. but I had to fight YEARS to prove my authenticity and gain your trust again. 💔— NikkieTutorials (@NikkieTutorials) October 6, 2019
now, this situation is in the past. it was the biggest lesson I ever had to learn, but I’m glad it brought me so much knowledge. I am thankful to OFRA Cosmetics for showing me how it SHOULD be done! Glow babies, the future is bright, I have exciting things happening soon! 💖✨— NikkieTutorials (@NikkieTutorials) October 6, 2019
and to any newer influencers about to get a collab: GET A LAWYER AND TRIPLE CHECK THAT SHIT!!!!!!!!!!!! 😇😅✨ #lessonofthedecade— NikkieTutorials (@NikkieTutorials) October 6, 2019
ICYMI, when Nikkie's 'The Power of Makeup' collab launched, it received negative reviews online, with people claiming the shadows were of poor quality and didn't seem to match the swatches in Nikkie's reveal video.
Nikkie's latest claims suggest that despite having her name on it, the palettes that were sold, weren't actually approved by her.
Too Faced has not responded to the allegations but one things for sure, we can't wait to see what other dark beauty secrets episode 3 is going to reveal...
We have reached out to Too Faced for comment.
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