As if Glossier wasn't doing enough to take our money and fill our hearts with joy, a year ago the beauty brand launched GlossiWEAR. That's a range of clothing, if you hadn't already guessed.
Naturally, the news went viral and we had a sell-out situation on our hands. Good for Glossier, bad for anyone who missed out.
There was one item in particular that gained cult status during this frenzy: the fire pink hoodie. Dyed in the brand's signature millennial pink hue and printed with its instantly recognisable white typeface, iconic was the only word for it. It tapped into logo trends and gave us all the cool/cosy/streetwear vibes in one. There was a catch though, it had a 'coming soon' tag on it.
Then, a whole six months later, Glossier finally dropped the hoodie in October 2019. Fans waited a LONG time for this baby, so you'll forgive 'em for going a little nuts over it. The brand clearly anticipated the hype, limiting purchases to three per person.
Then, all it took was a couple of generous gals and guys out there, casually buying one for themselves and another for their BFF, and the hoodies were no more.
Those who missed the memo were bereft yet again. Would this glorious hoodie ever re-appear? Was it gone for good?
Well, we have good news on this gloriously hot Thursday: the wait is over, the GlossiWEAR hoodie is finally back in stock. Who cares if it's Ibiza level temperatures outside, hoodies are a big trend RN and we're basically living in loungewear during this period. We NEED one of these babies.
BUY NOW GlossiWEAR printed hoodie, £42, Glossier.com
(Just FYI, there's a three hoodie limit in your GlossieWEAR basket, so you can't go hogging all that sweeeeet pink stock.)
To make your snap-decision-thought-process that little bit speedier, here are a load of cool AF people wearing the item on Instagram. Including the legendary Iris Apfel.
So, as you can see, this hoodie belongs in the wardrobes of all women, men and even dogs. That's triple the competition to get one in your basket, then.
If you want one, you'll obvs need to be quick, because statistics (ok, kind of) suggest that it won't be hanging around for much longer.
While you're at it, why not shop these other GlossiWEAR goodies?
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