Having a little more junk in our trunk means that our shopping options are limited, but with so many on trend, affordable options, that we actually want to wear, our ASOS addiction means that we have more black and white parcels arriving on our doorstep than we'd like to admit.
After learning that Topshop sell a pair of jeans every 10 seconds (imagine how much more they'd sell if they actually stocked above a size 18), we did a Carrie Bradshaw and began to wonder what the bestselling item on ASOS Curve was.
Would it be one of their bold suit designs, iconic jumpsuits, or chunky knits? Well, a few emails later and we can reveal that the item they sold over 12,000 units of (this season alone), is their Kimono Pleated Maxi Skater Dress.
It's the style that just keeps giving, which is why ASOS have created so many different versions of it. From sticking with the classic black dress, to adding pleats, releasing new colours, fabrics and prints.
In a statement ASOS said: "The ASOS Design Curve kimono pleated maxi skater has been one of our best sellers across curve this season. We have sold over 12,000 units across colours, velvet and prints this season, and pleats are continuing to be a big trend for us in SS19."
So, don't expect your favourite design to go anywhere, and get ready to throw your iron in the bin because you're about to be wearing head to toe pleats.
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