On Zoop, people can buy, sell, and trade 3D NFT "playing cards" of their favorite influencers and celebrities. The limited-edition digital cards on Zoop will be officially licensed, according to the company, though it wasn't clear whether the celebrities themselves would be directly involved in their creation.
Zoop said the platform will foster "a closer connection between fan and influencer" in its announcement. As is the trend in entertainment NFTs today, the cards will give users special perks such as exclusive airdrops and access to communities that share their interests.
Stokely will serve as co-CEO of the company alongside RJ Phillips, another former OnlyFans exec joining Zoop this summer. They've chosen to launch Zoop on the Polygon blockchain because of its low transaction costs and sustainability in comparison to other chains, according to the company.
Zoop plans to release 500 cards per influencer for its initial drops and has long-term plans to launch its own token, Phillips told The Block. He added that the platform would be "family friendly," in contrast with OnlyFans, which decided to continue hosting NSFW content after creators on the platform pushed back against its proposal to ban porn in 2021.
The OnlyFans platform itself is also experimenting with NFTs. It was testing an NFT profile picture feature earlier this year, TechCrunch reported.
“This feature is the first step in exploring the role that NFTs can play on our platform," OnlyFans CEO Ami Gan said of the profile picture update in February.