People’s Coop cements digital presence under new normal

·2 min read

FILIPINO investors from here and abroad can now easily apply to become a member or apply for a loan through the Cebu People’s Multi-Purpose Cooperative ( People’s Coop) website.

Macario Quevedo, chief executive officer of People’s Coop, said they are ready to be part of and embrace various changes under the new normal.

“We strengthened our members’ communication. That’s why we put up our own online office at We strengthened our website for it to cater to their needs,” he said.

Instead of going to their physical offices, potential and existing members can now transact on the website.

If members and interested individuals have inquiries, People’s Coop has a 24-hour manned chatbox to further make the coop accessible to the mobile-first community.

“Most of those who are in their cellphones can now contact us anytime, anywhere because we have a dedicated local number that is manned not by a robot but one of our staff,” Quevedo said.

Borderless setup

People’s coop has P2 billion in assets for its total operation with 105,000 members and eight partner cooperatives.

With the borderless setup, Quevedo said they manage to attract overseas Filipino workers (OFWs) from Singapore, Hong Kong, Australia, among others.

“Who will they call in case of emergencies, especially in terms of hospitalization of their families here in Cebu? Online membership of OFWs increased through our website. It’s easier for them to access us through the website,” he said.

He said that most of their new members are OFWs who inquired with them online.

To still cater to their existing members, the coop also conducted technology awareness campaigns to make it easier for them to do their transactions with the coop.

People’s Coop offers savings/ share capital products, credit services, investment products for micro entrepreneurs, hospitalization programs and agriculture financing programs.

The cooperative also invested P1 billion to support the government’s jeepney modernization program. (JOB)

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