People Are Freaking Out Over Twitter’s Clunky Description Of Itself

Sam Colt
Dick Costolo
Dick Costolo

AP

Twitter CEO Dick Costolo

Twitter unveiled a new statement about what it wants to be, and it’s a real head-scratcher.

The social media company put out a new strategy statement that reads:

Reach the largest daily audience in the world by connecting everyone to their world via our information sharing and distribution platform products and be one of the top revenue generating Internet companies in the world.

If you were confused by that statement, you’re not alone:

This content is not available due to your privacy preferences.
Update your settings here to see it.
This content is not available due to your privacy preferences.
Update your settings here to see it.
This content is not available due to your privacy preferences.
Update your settings here to see it.

But that’s not their actual mission statement, according to a Twitter spokesperson:

This content is not available due to your privacy preferences.
Update your settings here to see it.

Their actual mission statement, which can be found here, reads:

Our mission: To give everyone the power to create and share ideas and information instantly, without barriers.

That’s hardly eloquent prose, but it’s not nearly as awkward as their strategy statement.

Read more stories on Business Insider, Malaysian edition of the world’s fastest-growing business and technology news website.

Our goal is to create a safe and engaging place for users to connect over interests and passions. In order to improve our community experience, we are temporarily suspending article commenting

Latest Stories

  • New Brushfire Triggers Aggressive Response From Fire Crews in Gorman, California

    A new blaze, dubbed the Emigrant Fire, had grown to 180 acres and was zero percent contained within an hour of initial reports on Friday, September 17, according to the Angeles National Forest.A first-alarm brushfire response was ordered as crews “aggressively” battled the fire with tankers and helicopters, fire officials said.Road closures were in effect and no structures were threatened as of 2:48 pm on Friday, according to the Santa Clarita Valley Sheriff’s Station.This footage filmed by ALERTWildfire’s Gorman camera shows a one-hour timelapse of the fire on Friday afternoon. Credit: ALERTWildfire via Storyful

  • North Carolina judges strike down state's photo voter identification law

    North Carolina judges struck down the state’s latest photo voter identification law on Friday, agreeing with minority voters that Republicans rammed through rules tainted by racial bias as a way to remain in power.

  • Amazon is having a weekend-long sale extravaganza — here are the highlights, starting at $12

    Save upwards of 50 percent on Apple, Samsung, Nintendo, clothing, self-care and more, all weekend long.

  • Chris Petrikin Exits as Paramount Communications Chief

    Chris Petrikin has stepped down from his role as executive vice president of global communications and corporate branding at Paramount Pictures. His exit comes on the heels of the announcement this week that ViacomCBS is replacing studio chief Jim Gianopulos with Nickelodeon head Brian Robbins. More executives are expected to follow him out the door […]

  • Carly Pearce Loses a Wedding Ring and Picks Up a Classic Country Sensibility in ‘29: Written in Stone’: Album Review

    The divorce rate appears to be going up in Nashville, and although we don’t wish that life disruption on anybody, it sure is turning out to be good for country music. This month alone has brought two superior concept albums about unions being torn personally and legally asunder — first, “Star-Crossed” by Kacey Musgraves, who […]

  • Jury reaches verdict in L.A. murder trial of Robert Durst

    A California jury has reached a verdict in the murder trial of multimillionaire real estate heir Robert Durst, and the decision will be announced soon in Los Angeles County Superior Court, the court said in a statement on Friday. Los Angeles County prosecutors have called Durst, 78, a "narcissistic psychopath" who killed his best friend Susan Berman in 2000 in an attempt to cover up the disappearance of his wife, Kathleen McCormack Durst, in New York in 1982. Durst was only on trial for killing Berman in California, but prosecutors argued he murdered three people in three states over the past 39 years: his missing wife, Berman and a neighbor in Texas who discovered his identity at a time when Durst was hiding from the law.

  • FDA rejects full approval for Pfizer booster, limiting authorization to the elderly and vulnerable

    key federal advisory panel voted overwhelmingly on Friday afternoon not to recommend booster shots for every American 16 years or older who has already been vaccinated against the coronavirus, only to vote minutes later — even more overwhelmingly — to approve boosters for people 65 and older, as well as those at high risk because of pre-existing conditions or occupational hazards.

  • Bill Belichick answers long snapper question with 9-minute, 1,500-word football history lecture

    Bill Belichick, football historian.

  • Hiker Documents Terrifyingly Steep Half Dome Trail in Yosemite National Park

    A woman documented her journey hiking up the steep granite dome along Yosemite National Park’s iconic Half Dome Trail on September 9.This video, taken by Orange County resident Sarah Sham, shows her ascent up the trickiest section of what Yosemite says is its “most prestigious hike.” The trail is more than 17 miles long and climbs up 4,800 feet.Speaking to Storyful, Sham said that she’s wanted to attempt this strenuous hike ever since she saw photos of it online a few years ago. Since then, it’s taken her about three years to get the permit to hike the Half Dome, which is determined by a lottery system through the National Park Service.After beginning the hike around 2:30 am, Sham said it took her group about five and a half hours to arrive at the cables section of the trail. From there, it took her about 20 minutes to climb up the granite dome using the cables.This section required a lot of upper body strength, even though Sham said she didn’t complete any training beforehand.“There were a few people behind me and I felt the pressure to move faster and to not slip because I would ultimately fall on them and we would all fall,” Sham told Storyful. “So the fear of dying definitely trumps fear of heights,” she added.Overall, the hike took Sham and her group 14 hours to complete. Credit: Sarah Sham via Storyful

  • Why a late-round WR should excite fantasy managers?

    Yahoo Fantasy's Liz Loza chats with Co-host of Open Bar and Dynasty Dummies podcast JMic about some booms and busts ahead of Week 2. 

  • Some U.S. hospitals forced to ration care amid staffing shortages, COVID-19 surge

    Surges in coronavirus cases in several U.S. states this week, along with staffing and equipment shortages, are exacting a mounting toll on hospitals and their workers even as the number of new admissions nationwide ebbs, leading to warnings at some facilities that care would be rationed. Montana, Alaska, Ohio, Wisconsin, and Kentucky experienced the biggest rises in new COVID-19 hospitalizations during the week ending Sept. 10 compared with the previous week, with Montana's new hospitalizations rising by 26%, according to the latest report by the U.S. Centers for Disease Control and Prevention (CDC) on Sept. 14. In Alaska, the influx is so heavy that the state's largest hospital is no longer able to provide life-saving care to every patient who needs it due to the influx of COVID-19 hospitalizations, according to an open letter from the medical executive committee of Providence Alaska Medical Center this week.

  • The Exit Interview: WGA West’s David Goodman on Agency Battle, Gender Parity Gains and ‘Crucial’ 2023 Contract Talks

    When his tenure as president of the Writers Guild of America West began four momentous years ago, David Goodman knew a groundswell was building for a campaign to end the decades-old practice of talent agencies earning packaging fees from TV shows and movies. As such, the longtime comedy scribe and showrunner for “Family Guy” and […]

  • U.S. lawmakers push Biden to lift Canadian travel restrictions

    Four U.S. senators on Friday asked President Joe Biden to lift restrictions that have barred travel by Canadians across the northern U.S. border since March 2020. Democratic Senators Jeanne Shaheen and Maggie Hassan of New Hampshire, Jon Tester of Montana and independent Angus King of Maine asked Biden to allow Canadians vaccinated against COVID-19 to travel to the United States before October.

  • Pele briefly back in ICU but now 'stable', says hospital

    Brazilian football legend Pele, 80, was briefly transferred back to an intensive care unit Friday after suffering breathing difficulties but is now stable, said the Albert Einstein Hospital in Sao Paulo, where he underwent surgery earlier this month.

  • Saracens stun Bristol on Premiership return

    Saracens marked their return to the English Premiership with a convincing 26-9 win away to Bristol on Friday, the opening night of the 2021/22 season.

  • 'Prisoners of the Ghostland' has a scene so insane Nicolas Cage's manager wanted it cut from the movie

    Nicolas Cage talks "Prisoners of the Ghostland," which he calls "the wildest film I've ever made."

  • 'We're not taking any chances': Capitol Police ramp up security ahead of rally for pro-Trump rioters

    U.S. Capitol Police Chief Tom Manger said the aggressive security measures taken ahead of Saturday's rally represent a “new normal” in terms of how the department and its partners respond threats of violence in the aftermath of the insurrection.

  • Daily Crunch: Apple, Google bow to Russian pressure

    It is now just days before Disrupt, which means the TechCrunch hive is buzzing. Profits > Ethics: Apple and Google have removed a “tactical voting app created by the organization of jailed Kremlin critic Alexei Navalny” from their marketplaces, we reported. TechCrunch notes that “the Russian state [is] amping up the pressure on foreign tech giants ahead of federal elections.”

  • Cowboys lineman Ty Nsekhe released from hospital after suffering heat-related illness

    Ty Nsekhe is just the latest Cowboys lineman to be sidelined ahead of their Week 2 matchup with the Los Angeles Chargers.

  • NBI arrests one for selling overpriced Covid-19 medicines

    CEBU CITY - The National Bureau of Investigation (NBI) September 17 announced the arrest of an individual in Cebu City for selling overpriced Tocilizumab, a medicine found to be effective in reducing mortality