People are not happy about this New Jersey ice cream shop’s “sexy cow” logo

Food and Wine
People are not happy about this New Jersey ice cream shop’s “sexy cow” logo

There is, as I am sure you can imagine, an argument to be made for ice cream being sexy, although it’s probably not the first thing you think of when you’re grabbing a pint of rocky road from the refrigerated section of the grocery store. Still, an ice cream shop in Montclair, New Jersey took that idea to now controversial heights with what some people are calling a “sexy cow” logo—and it’s predictably causing outrage on the internet.

The artwork in question at Dairy Air ice cream parlor, depicts a female cow wearing a black beret (the takeaway with that detail is supposedly that she’s French), drawn with an exaggerated backside. You can clearly see the derriere in question printed on the shop’s wrappers, in the Instagram post below.

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Clever (if you can call it that) wordplay aside, given that ice cream is a favorite treat of children, families, and just about everyone else with a pulse (apologies to people who are lactose intolerant), not all of Dairy Air’s customers were exactly pleased when confronted with the giant cow butt.

Okay folks...is this cow's behind dairy logo offensive? Why or why not? Should it be changed or removed?

Posted by Wyn Ann on  Wednesday, December 6, 2017

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According to Northjersey.com, one enraged local business owner named Amy Tingle wrote an open letter to the newly opened shop, detailing her myriad issues with the drawing.

“It is offensive and sickening,” she wrote. “A hyper-sexualized, obviously female cow with her ass upended and poking through a circle, tail raised up, waiting for what? I’m not sure, but I do know that I am repulsed and offended.”

Although the drawing is not visible from outside the store, it is apparently printed on the furniture, cups, and walls inside.

As of today, the shop’s online presence, including their Facebook page, has been scrubbed from the internet, and its Instagram account is now private. However, before the shop decided to try to erase the logo from the internet, Natalie DeRosa, the store’s manager, wrote on Facebook that she had meant with Tingle, offered her apologies, and assured the public that Dairy Air’s “goal was always fun and not sexy.”