Some limited-edition foods become so popular that it’s a wonder why a brand would rip it away from loyal fans. That’s precisely what happened when Pepsi Blue disappeared after its short life between 2002 and 2004. Rumor on the internet is that it’s making a comeback in summer 2021, which hopefully is true because we need something to look forward to.
Pepsi Blue was introduced to compete with Coca-Cola’s Vanilla Coke, according to Insider. The Berry Cola Fusion was apparently tinted with the controversial Blue 1 coloring agent that was banned in numerous countries at the time. PepsiCo still uses colors in its products, but it’s unknown what we can expect of the updated Pepsi Blue.
The reports of the returning Pepsi Blue appear to have started on Reddit. Five months ago, Reddit user TigersFan1872 — the same account that posted about the Mountain Dew Snap’d — posted a picture of what looks to be inside materials from the company. It shows the Pepsi Blue with “returning for a limited time only summer 2021.” It details that it’ll “bring back the iconic flavor” of the “berry-flavored cola” for eight weeks. It’ll be available in 20-ounce bottles and 0.5-liter six-packs.
If you had any doubt that people would be excited about this comeback, just take a look at the comments. “If this is true, I will drive for hours to get my hands on as many bottles as possible,” one person wrote. “How are they going to do that if the blue dye is banned?” another questioned. “Bouta buy tons of these and store them to sell for hundreds of dollars in 2035,” another noted.
Pepsi, now’s the time to speak up, because we are ready.
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