PFA launches year-long series of regional franchise shows

The Philippine Franchise Association (PFA) has launched a year-long seminar series to help brand owners in the provinces expand their presence nationally and then globally in the long-term through the franchising mode.

PFA president Elizabeth "Yvette" Pardo- Orbeta announced that they are conducting at least two seminars on franchising every quarter in the different regions in the country.

Existing brand owners and budding entrepreneurs will get vital notes on important franchising-related topics such as choosing the right franchise, growing the business through with the help of franchises, access to financing, and new technologies that will boost a firm's competitiveness.

"This seminar series is a vital component of our program to help our members expand in the regional areas as well as encourage region-based businesses to use franchising as a strategy for growth," Orbeta emphasized.

For the second quarter, PFA is set to hold a franchise seminar in Roxas City this month and another one in Baguio in May.

Come April 19, PFA in partnership with the Department of Trade and Industry (DTI)-Capiz; Philippine Chamber of Commerce and Industry, Inc. (PCCI) Capiz; Roxas City Filipino-Chinese Chamber of Commerce & Industry, Inc.; Roxas City Investments and Promotion Center; Capiz Provincial MSMEDC; Capiz Tour Operators Association; and Philippine Institute of Certified Public Accountants (PICPA) Capiz will hold the 1st Western Visayas Franchise Seminar and Expo at the El Circulo Convention, Pueblo de Panay, Roxas City. The whole-day seminar will be two-pronged with the first part targeted for aspiring franchisees and the second part aimed at helping business owners grow their business via franchising.

This event is supported by BPI Family Ka-negosyo, PLDT SME Nation, Sun Cellular, Robinsons Place-Roxas City, Pueblo de Panay Township, El Circulo Convention Center, Black & White Supermart, Jefarelid Corporation, Dancorr Car Care Center, AC Shirts & Prints Enterprises, and Tickets N More Travel Agency

The morning session is designed to introduce the fundamentals as well as the advantages of getting a franchise as a route to entrepreneurship while the afternoon session will reveal the benefits of franchising as a strategy in growing one's business by using other people's time, resources and network. Seminar participants will be presented with information on why franchising has become the most favored strategy in expanding a business and how successful MSMEs can use the strategy to expand regionally, nationally and even globally.

"Franchising is basically the duplication of a successful business," Orbeta explained. "When you get a franchise, you virtually remove the trial-and-error phase associated in starting your own business. This is the reason why franchising has a very high success rate compared with traditional start ups."

A number of franchise brands - all PFA members - will present their franchise and investment packages to prospective franchisees. These are Bread and Butter, Crystal Clear, Fruit Magic, Julie's Bakeshop, Magic Melt, Minute Burger, Waffle Time and Xcess Salon. "We also would like to stress that PFA members adhere to the Fair Franchising Standards (FFS), which is a code of ethics that promotes fairness and transparency in all business dealing," says Ms. Orbeta.

To enable MSMEs, BPI Family Savings Bank will present financing strategies to the seminar participants, while PLDT SME Nation will present technological tools to help MSMEs become more competitive.

The seminar is part of PFA's advocacy to help aspiring franchisees invest in the right franchise wisely. It is also in support of a collaborative campaign by the government, namely the Department of Trade and Industry (DTI) and the Philippine franchise sector together with the local chambers of commerce against the proliferation of franchise scams.

It also hopes to encourage region-based entrepreneurs to take the franchising route in reproducing their business without putting too much strain on their resources.