PFA strives to make PH 5th largest franchise market

THE country’s franchising sector aims to make the Philippines the top five largest franchise market in the world and cement its footing as the franchise hub in Asia.

At present, the Philippines is the seventh largest franchise market in the world. Franchising contributes 7.8 percent to the country’s gross domestic product.

To achieve this goal, Sam Christopher Lim, president of the Philippine Franchise Association (PFA), said the industry has to grow, strengthen and build on advocacies to remain relevant amid the changes and challenges in the market today.

“PFA is here to strengthen the entire sector,” Lim said at the opening of the three-day virtual Franchise Asia Philippines Conference 2022 on Tuesday, Sept. 20, 2022.

“It is our goal that as we continue to grow, strengthen and advocate for the sector, we will accelerate and exceed our growth to becoming the top five largest franchise market in the world. The presence of thousands of attendees in this conference is a clear indication that we share the same vision of cementing the Philippines’ position as the franchise hub of Asia.”

According to Lim, the Franchise Asia Conference has always been the centerpiece capacity-building activity of PFA and the past few years has allowed them to make it even more inclusive.

“This digital format allows us to tap more people in each organization – from owners, employees and franchisees - and more attendees from all over the Philippines and around the world,” he said.

The international virtual conference is a three-day activity that runs from Sept. 20 to 22. Next month, the association will host the international franchise expo from Oct. 14 to 16 at the SMX Convention Center in Pasay City.

This year’s conference and expo carry the theme: “Live.Love.Franchise.”

“We are excited of what our show this year brings in terms of conference topics that will be tackled and the business opportunities that will be showcased,” said Lim. “We are indeed on track to the golden age of franchising in the country. Things may have changed but opportunities still abound.”

Franchising still the best option

“That is why we are encouraging everyone to keep your dreams alive,” added PFA chairman Sherill Quintana. “If you want to start a business and become your own boss, then go ahead. Don’t let any challenges stop you from realizing your dream and your dreams for your family.”

She added that franchising continues to be the best option to start a business especially during this time because with franchising you are not alone, the franchisor is always there to help.

The virtual conference features 20+ relevant sessions that are designed to help the delegates prepare for the future of franchising.

The expo, on the other hand, is a one-stop shop of franchise and other business investment opportunities for aspiring franchisees who dream of becoming their own boss or seasoned entrepreneurs and investors who want to diversify their investments.

“Franchise Asia Philippines is PFA’s flagship activity to help the sector grow and become stronger as we continue to advocate for the interests of Philippine franchising,” Lim said.