Brands honor Hidilyn Diaz with moment marketing stunts in Philippines

Tokyo 2020 Olympics - Weightlifting - Women's 55kg - Medal Ceremony - Tokyo International Forum, Tokyo, Japan - July 26, 2021. Gold medalist Hidilyn Diaz of the Philippines reacts. REUTERS/Edgard Garrido
FILE PHOTO: Olympic Weightlifting Gold medalist Hidilyn Diaz of the Philippines during the Tokyo 2020 medal ceremony. (Source: REUTERS/Edgard Garrido)

Ever since Hidilyn Diaz won the country’s first-ever Olympic gold, congratulations have been flooding all over social media. Filipino social media managers, ad agencies and marketing managers have jumped on the bandwagon, creating witty and creative moment marketing and trendjacking stunts.

Here are a few of these art cards celebrating Hidilyn’s historic Olympic Gold.

McDonald’s featured a miniature icon of Hidilyn on one of their golden arches.

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Army Navy congratulated Hidilyn with golden burrito foil wrap, a toothpick with the Philippine flag, and the words “Finally! Gold”

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Netflix grabbed the opportunity to promote the K-drama series Weightlifting Fairy Kim Bok Joo

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Pantene capitalized on its “Strong and Beautiful” slogan, and captioned “Break nothing but barriers and records. Always and in all ways, go for GOLD!” on their post.

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Puregold simply put their brand name and capitalized the word “GOLD.”

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Facebook users Martin Cervantes and Schulz Ricci Carnegie compiled other congratulatory art cards.

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Diaz broke the Philippines' Olympic gold medal drought on July 26 in Tokyo, setting a new world record of 224 kilograms total lift and winning the women's 55 kilograms weightlifting competition.

Ana Catalina Paje is a development journalist passionate about grassroots communication geared towards genuine social change. She also writes about showbiz, lifestyle, and all things Pinoy pride. The views expressed are her own.