Philippines' homegrown tablet seen to take market by storm

Manila (Philippine Daily Inquirer/ANN) - Betting on Web-based gadgets to be the next big thing in the Philippines after mobile phones, the Solid Group of the Lim family plans to offer before Christmas a homegrown tablet for a third of the price of leading global tablets.

The 7-inch mass tablets, to be sold under the brand MyPad, will be priced between 7,000 (US$162) pesos to 9,000 pesos ($208). It will run on an Android platform, featuring a dual SIM card mobile phone function, Solid Group Inc. president David Lim told the Inquirer.

According to SGI, a leading mobile phone handset provider, tablets, not smartphones, will become the most sought-after gadget in the Philippines.

"With all of the Web computing technology coming out, the Internet or Web will be the main [tool], and with the tablet, it's more enjoyable to use it," Lim said. "You will see the tablets becoming more powerful and maybe replacing the netbooks."

With this in mind, the Solid Group and its partners decided to come out with a gadget perfect for the mass market--the same market that enabled SGI's MyPhone cellular brand to succeed, Lim said.

SGI hopes to launch the tablet at the end of the third quarter of this year, he said.

Apple, a leading provider of tablets, currently sells its iPads for close to 24,000 pesos ($555) apiece.

At present, SGI is making sure that the platform will be suitable for the market.

"For us, one part of our success is ... the price point, which Filipinos can afford," Lim said.

Before MyPhone came into the market, Lim said 80 percent of mobile handsets distributed in the country were controlled by telco providers.

When SGI started introducing cheaper phones, and as other players came in, Lim said 90 percent of the market had been "opened," and the telcos' share had been reduced to 10 percent of the market.

SGI hopes to make MyPhone, now the second biggest player in the local market, the number one brand by the end of the year as it expects to sell more than two million handsets.

"In my 40 years in business, I've never been in a business that has grown so fast. This year, we might be hitting more than 4 billion pesos ($92 million) in sales," Lim said.

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • What can void a new car warranty? James Deakin - Wheel Power
    What can void a new car warranty?

    "I was denied warranty once for changing my horn!" One very annoyed reader wrote. "I was told that placing a backup camera will void my warranty" said another. The others are best left in my private inbox as Yahoo! have a swear jar in the office that I do not feel like donating this week's pay to. Continue reading → …

  • Docu exposes destruction of PH marine resources VERA Files - The Inbox
    Docu exposes destruction of PH marine resources

    By Kiersnerr Gerwin B. Tacadena, VERA Files “Gutom (hunger),” Sen. Loren Legarda said is what’s in store for the Filipino people if destruction of the country's marine resources is not stopped. Legarda, chair of the Senate committee on Environment and Natural … Continue reading → …

  • ‘Yolanda’ fiberglass boats modern-day Noah’s ark VERA Files - The Inbox
    ‘Yolanda’ fiberglass boats modern-day Noah’s ark

    By Jane Dasal, VERA Files If you want to save the earth, build a boat. That's what a group of environmentalists is saying, especially if you want to save both the forests and fishermen affected by supertyphoon “Yolanda” (Haiyan). “Haiyan … Continue reading → …

POLL
Loading...
Poll Choice Options