Philippines tourism in second copycat ad row

Philippine tourism promotion efforts suffered another blow Friday over claims its new slogan copied an old Swiss one, having already ditched an earlier campaign that allegedly plagiarised Poland's.

Hours after the government rolled out its "It's more Fun in the Philippines" campaign, Internet pundits pointed to a 1951 Swiss National Tourist Office ad which proclaimed "It's more fun in Switzerland!"

Dennis Gorecho, who described himself as a Manila lawyer, criticised the tourism department for spending a large amount of money on a copycat ad and linked to a website of the old Swiss poster.

"DOT (the Department of Tourism) spent millions ---- to come up with an ad campaign that seemed to have been used from one that is already more than 60 years old ----" he wrote on his wall on the social networking site Facebook.

However Tourism Secretary Ramon Jimenez and other officials swiftly rejected the new copycat allegations.

"The line isn't a manufactured slogan. It's simply the truth about our country. Don't be swayed by people who are trying to punch holes in it," Jimenez tweeted.

"If you look hard enough, you might even find an old ad that says 'it's more fun in Alcatraz!'" he added, referring to the notorious former US prison.

"Uh, ok, so Switzerland used 'It's more fun--' in 1951 . Thats 61 yrs ago. Even intellectual property rights expire after 50 yrs," Finance Secretary Cesar Purisima said, repeating another lawyer's Twitter comment.

Other critics said they preferred the old slogan "Wow! Philippines".

"It may be true that its more fun in the Philippines but Wow Philippines was a far better tourism slogan," one tweeted.

The Philippine campaign's hashtag, "#ItsMoreFunInThePhilippines", itself became one of the top trending topics on Twitter.

In November 2010 the Philippine government was forced to scrap a similar campaign that turned into a marketing disaster amid allegations it plagiarised a Polish campaign.

Despite many natural wonders and more than 7,000 islands, the Philippines has long lagged behind its Southeast Asian neighbours in attracting tourists.

Poor infrastructure, corruption and poverty are the some of the factors holding back the country's tourism industry.

Loading...

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • Lupita Nyong'o's $150,000 Oscars dress stolen from hotel
    Lupita Nyong'o's $150,000 Oscars dress stolen from hotel

    The $150,000 pearl-studded, custom-made Calvin Klein dress worn by Oscar-winning actress Lupita Nyong'o at this year's Academy Awards has been stolen, police said on Thursday. The gown, embellished with 6,000 natural white pearls, was stolen from Nyong'o's room at the London Hotel in West Hollywood, during the day on Wednesday, a spokesman for the Los Angeles County Sheriff's Department in West Hollywood said. "Ms Nyong'o was not in the room at the time of the theft," Deputy John Mitchell …

  • US-led strikes on IS after group seizes 220 Christians
    US-led strikes on IS after group seizes 220 Christians

    The US-led coalition has carried out air strikes against the Islamic State group in northeastern Syria, where the jihadists have launched a new offensive and kidnapped 220 Assyrian Christians. The raids on Thursday struck areas around the town of Tal Tamr in Hasakeh province, the Syrian Observatory for Human Rights said, without giving information on possible casualties. The town remains under the control of Kurdish forces, but at least 10 surrounding villages have been seized by IS, along …

  • Militants abduct more Christians, smash ancient artifacts
    Militants abduct more Christians, smash ancient artifacts

    BEIRUT (AP) — Islamic State militants seized more Christians from their homes in northeastern Syria in the past three days, bringing the total number abducted by the extremist group to over 220, activists said Thursday. …

  • 13 of 15 SAF survivors to leave PNP hospital
    13 of 15 SAF survivors to leave PNP hospital

    Thirteen of the 15 Special Action Force (SAF) policemen who survived the bloody firefight with Muslim rebels in Mamasapano last month are ready to go home after a month of medical treatment, a police official said yesterday. Philippine National Police (PNP) spokesman Chief Superintendent Generoso Cerbo Jr. said the two remaining survivors will have to stay in hospital for further treatment, one of whom has shrapnel embedded near his spine. One of the two SAF commando survivors is still …

  • U.S. flies most advanced surveillance plane from Philippines

    By Manuel Mogato MANILA (Reuters) - The United States has begun flying its most advanced surveillance aircraft, the P-8A Poseidon, out of the Philippines for patrols over the South China Sea, the U.S. Navy said on Thursday, acknowledging the flights for the first time. The United States, the Philippines' oldest and closest ally, has promised to share "real time" information on what is happening in Philippine waters as China steps up its activities in the South China Sea. China claims most of …

  • Review: SKK Mobile V2, a P3,999 watered-down LG G2
    Review: SKK Mobile V2, a P3,999 watered-down LG G2

    How well does this P3,999 offering from an underdog in the local mobile industry stack up against the competition? Let's find out. …

  • 3 Pinays on Forbes power women list
    3 Pinays on Forbes power women list

    Three Filipina executives, who are all daughters of known business tycoons in the country, made it to Forbes’ list of the 50 most powerful businesswomen in Asia. Teresita Sy-Coson, vice chairman of SM Investments and chairman of BDO Universal Bank, was included in the list for the fourth year in a row since its inception. “Under her (Sy-Coson) lead SMIC became the largest listed company on the Philippine Stock Exchange by market cap. Also in the 2015 list is 70-year-old Helen Yuchengco-Dee, …

  • US sends spy plane to patrol disputed sea
    US sends spy plane to patrol disputed sea

    The United States has deployed its newest and most advanced surveillance aircraft for patrols over the West Philippine Sea and South China Sea. The P-8A Poseidon aircraft completed more than 180 flight hours from Feb. 1 to 21 from Clark Air Base, according to the US Navy’s 7th Fleet. …

POLL

Should Aquino be held accountable over the Mamasapano operations?

Loading...
Poll Choice Options