Ever since he began uploading his haircutting videos on TikTok in June 2020, Filipino-Canadian barber Jamiel Bustos has now become a sensation on the video-sharing platform, with 6.2 million followers and 104.9 million likes and counting.
Due to the huge traction his content gains, 18-year-old Bustos has been booking millionaire clients and social media personalities in Canada.
The Toronto-based barber also provides haircutting services to company CEOs, real estate developers, businessmen, and lawyers.
Bustos shared on GMA Network’s newsmagazine program “Dapat Alam Mo!” that one of his rich customers even sent a helicopter just to pick him up.
“I love getting my haircut. I would get my haircut once a week. So I was like ‘You know what, might as well try this one on my own.’ So I started cutting my own hair,” Bustos said.
“It felt amazing finally having someone sit in the chair and actually trusting me. It’s all about trust and it’s all about, it’s your image, right? You want to look as best as possible and the person doing your hair is pretty much in control of that,” he added.
In his videos, Bustos is often seen carrying a gold briefcase containing his haircutting tools and knocking on people’s doors to cut their hair.
Since then, the young barber used Tiktok as his marketing strategy and created a series on the platform called “Cutting Millionaires,” where he follows millionaire clients in their lavish residences to provide haircutting services.
The TikTok show is now at its 53rd episode, receiving 1.4 million views and 176 thousand likes as of writing.
But before he went viral, Bustos had his own struggles.
“When I first started cutting hair, I had some people not pay for their haircut, I had some people [who] complained. I just use the haters as motivation. I just kept doing it, I kept practicing,” he recalled.
Bustos hopes to establish his own barbershop in the near future, but for now, his haircutting services remain exclusive.
Lé Baltar is a Manila-based freelance journalist, covering entertainment and lifestyle stories for Yahoo Philippines. Follow them on Twitter @baltarle for latest news and updates. The views expressed are their own.
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