Pomelo drops first fashion collaboration with Grab to celebrate the resilience of Grab's drivers

Reta Lee
·Editor-in-Chief, Lifestyle
·1 min read

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SINGAPORE – Fashion platform Pomelo launches its first fashion collaboration with Grab, and the exclusive collection will be available in Thailand, Singapore, and Malaysia from today onwards.

According to their press release, the Pomelo x Grab collaboration pays a special tribute to the dedication and resilience of Grab’s driver and delivery partners in serving the community during this challenging period. Pomelo will donate 10% of the proceeds from this collection will contribute to engaging them​ through activities and hobbies that they love.

"At Pomelo, we always want to partner with brands on initiatives that will make an impact. With this in mind, we're thrilled to be collaborating with Grab for the first time on this exclusive collection”, said ​Jean Thomas, Chief Marketing Officer at Pomelo Fashion​. “This campaign has been an exciting journey for the Pomelo team, pushing the boundaries of what a fashion collaboration can be. We hope that our community will be just as excited about the collection as we are!"

The Pomelo x Grab Capsule Collection will be exclusively available online at Pomelofashion.com and on the Pomelo App from 28 December 2020, in Thailand, Singapore, and Malaysia. The prices range from S$19 to S$24 for accessories and T-Shirts, and S$109 for the leather jacket.