HOMEGROWN property developer Priland Development Corp. will soon foray into the economic housing segment through the “Pili” brand, a move, it said, reflects the company’s strong confidence in the country’s economic recovery.
Priland vice president for sales and marketing Dudes Tuanquin said the Pili brand will cater to the economic housing needs of those wanting to own house and lot units through Pili Homes and condominium units, through Pili Flats, at a very affordable price.
“Pili” is a Visayan word for “choose.”
Tuanquin said they want to give the market the power to choose better alternatives for affordable and well-designed residential products to own or invest in.
Priland is set to build four to five mid-rise towers of Pili Flats in Mactan Island with a price range of from P1.4 million to P2 million in the next two years.
It is also negotiating on a seven-hectare property in Balamban town for its Pili Homes project with house and lot prices ranging from P1.5 million to P2.2 million.
Besides Balamban, the firm is also looking for another property to develop in Cordova town, Cebu.
Tuanquin also announced the company’s expansion project in Davao, through a joint-venture project for Pili Homes this year.
Amid the difficulty experienced in the past year due to the impact of the Covid-19 pandemic on the property sector, Tuanquin said Priland is looking at 2021 and the years ahead to be a lot better, following the vaccine rollout that is set to reinvigorate the country’s economy and renew market confidence.
“House and lot projects continue to be in demand as people look for better homes. We also have strong overseas Filipinos workers who continue to send their hard-earned money, which is being invested in real estate,” said Tuanquin. (KOC)