Raul Joseph ‘Jojo’ Concepcion

It must be no coincidence that Raul Joseph "Jojo" Concepcion recently turned 50, the same year that Carrier is celebrating its 50th year in the Philippines. He is the Chief Executive Officer of Concepcion-Carrier Air Conditioning (CCAC), a post he has held since 2008. A third generation Concepcion, he led the way to making CCAC the country's most trusted provider of innovative cooling solutions today. Jojo Concepcion holds a degree in Business Administration from Simon Fraser University in Vancouver, Canada. He joined Concepcion Industries, Inc. in 1987, and has served as President of the Philippine Appliance Industry Association (PAIA) for four years.In this interview, the engaging, articulate CEO shares business insights, work values and a bit of family history with Business Agenda.

Business Agenda: You are described as a hands-on CEO. In what ways do you ensure that you are hands-on?

Jojo Concepcion: I am very into details; I am sometimes more detailed than some of my staff. I meet with my business units every week. There is a lot of communication, (constituting) some 80 percent of my time, bringing groups together, sharing the vision, helping solve problems...

BA: How would you describe the 1st and 2nd generation work ethic in your family? And how is it different from the 3rd gen way of working?

JC: The work ethic all across the board is the same. The inherent attention to detail is similar. The difference is in the outlook, in how we do things. In the past, they were more autocratic. It was 'I'm the boss, you listen to me.' Now, people are smarter, more opinionated, free-thinking-to manage people who are that way, you have to be more participative. The other big change is that what used to happen in a year or even a decade, can now happen in a day. The reaction time in the market is very fast today. During my grandfather's time, they communicated through telexes, which made for very slow decisions. Today, it's instant. It's very dynamic, which requires a very different type of management.

BA: Why did your family go into air conditioning? And why you to take charge of this business?

JC: Because I closed the joint venture. It was like 'If you spoke it and sold it, then you better run it.' My grandfather actually worked for an air conditioning company, Aircon Masters, until he retired at age 60.

BA: As CCAC CEO for five years now, what have been the key learnings and challenges for you running this company?

JC: I have been CEO for five years, in name, but I was acting CEO since the beginning. The challenge in the first phase was how to transform a company that's family-owned and family-oriented into a professional organization. We had to lead by example. Me and my cousin Raffy, we had to lead the change in the organization. It was about having very capable professionals and working with these professionals.

The second phase was about how to grow the company. When we started some 12 years ago, we had P1.3 billion in sales. We are looking at ending 2012 with R5.2 B in sales. It was about getting factory-ready, keeping our share with the many products coming in. To do these, we used the strength of our partners. Carrier is the largest air-con company in the world-we learned from their technology, we benchmarked them. We remained very competitive by adopting their best practices.

The third phase is about building our capabilities. There is a very bullish environment in the Philippines, particularly in the light commercial business and hotels. We are meeting the demand by strengthening our basic capabilities, by investing ahead of the curve-in talent, skills, processes, even if the buildings are still concepts at this stage.

BA: What are the advantages for local business from having joint ventures such as CCAC?

JC: My prediction is that you'll see more joint ventures, more foreign and local companies working together. As this country develops, we'll see strategic partners coming in. The added skills and expertise will take this country to a different level. The only headache today is the needed infrastructure development to support the growth that will happen.

BA: What are your personal favorites among Carrier's energy-efficient and environment-friendly products?

JC: The 23XRV Chiller is the most energy-efficient in the world-it uses 30 to 40 percent lesser power. The Toshiba VRF inverters for light, commercial sites are very efficient. And the Optima has the lowest energy or power consumption, again 30 to 40 percent less-a household can easily save R12,000 a year.

BA: How do you manage your time between CCAC and your family?

JC: The only way is you have to make time. You block off time and just do it. From 10:30 p.m. to midnight is the only time I can exercise. I run outdoors, rain or shine, five times a week. I have two secretaries-my 'bosses'-plus my wife, who manage my time. They're the gatekeepers-they set the schedules, take the notes, manage my life. Without them, my schedules will be overlapping.

BA: What books are you reading right now?

JC: I have a library. I read mostly business books, strategy books. I don't read from end to end; I tend to skim, get the essence of what the authors are talking about.

BA: How do you find the economy now under P-Noy's administration?

JC: In general, it's good, very positive. The biggest achievement is bringing credibility back to the government, the ability to address corruption. A lot of investors and the business sector look at it very positively.

As businessmen, we have to be practical. Whoever the president is, we try to see how to make it work, how do we improve, because in the end, it's the country that will suffer. Our family has always remained apolitical. We're more concerned with how to take the nation from here to there, which is why we try to help every government in place.

Loading...

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • US ambassador recovers from knife attack praised by N. Korea
    US ambassador recovers from knife attack praised by N. Korea

    The US ambassador to South Korea, Mark Lippert, was recovering from surgery Thursday after having his face and arm slashed by a knife-wielding activist in an attack applauded by North Korean state media. The United States condemned the "act of violence" which saw the ambassador rushed to hospital where his condition was described as stable after two-and-a-half hours of surgery that included 80 stitches to a deep gash on his right cheek. During the assault, Kim screamed a slogan in favour of …

  • Sy moves up, Villar enters Forbes list of billionaires
    Sy moves up, Villar enters Forbes list of billionaires

    Eleven Filipinos are included in Forbes’ 2015 list of richest people in the world. Filipino-Chinese tycoon Henry Sy Sr. continues to be the wealthiest man in the Philippines. The 90-year-old SM supermalls, banking and property tycoon ranked 73rd among the world’s richest with an increased net worth of $14.2 billion from $11.4 billion last year. Sy’s net worth was attributed to the continued growth of his SM Investments Corp. and his more recent venture, the City of Dreams Manila resort and …

  • New Moro rebel group emerges
    New Moro rebel group emerges

    A radical Muslim cleric trained in the Middle East and considered one of the leaders of the Bangsamoro Islamic Freedom Fighters (BIFF) has broken away from the terror group to form his own band of jihadists who are now reportedly providing sanctuary to bomb expert Basit Usman and at least five foreign militants, the military said yesterday. Armed Forces of the Philippines (AFP) spokesman Col. Restituto Padilla, citing reports from the field, said the Justice for Islamic Movement (JIM) was …

  • US billionaire says WWII Japanese ship found in Philippines
    US billionaire says WWII Japanese ship found in Philippines

    Microsoft co-founder Paul Allen said Wednesday he had found one of Japan's biggest and most famous battleships on a Philippine seabed, some 70 years after American forces sank it during World War II. Excited historians likened the discovery, if verified, to finding the Titanic, as they hailed the American billionaire for his high-tech mission that apparently succeeded after so many failed search attempts by others. Allen posted photos and video online of parts of what he said was the …

  • World's oldest person wonders about secret to longevity too
    World's oldest person wonders about secret to longevity too

    TOKYO (AP) — The world's oldest person says 117 years doesn't seem like such a long time. …

  • Billionaire finds wreck of WWII ship in Phl
    Billionaire finds wreck of WWII ship in Phl

    Microsoft co-founder Paul Allen says he has found the Japanese Navy’s biggest warship at the bottom of the sea in the Philippines, 70 years after US forces sank it. Allen posted a photo on Twitter on Tuesday of the World War II battleship Musashi’s rusty bow, which bore the Japanese empire’s Chrysanthemum seal. The American billionaire, who has also pursued space exploration, said his luxury yacht and exploration ship, the M/Y Octopus, found the Musashi one kilometer (1.6 miles) deep on the …

  • Australian drug smugglers being taken to Indonesian island for execution - media
    Australian drug smugglers being taken to Indonesian island for execution - media

    By Jane Wardell and Beawiharta SYDNEY/DENPASAR, Indonesia (Reuters) - Two convicted Australian drug smugglers were removed from a prison in Bali on Wednesday to be taken to an Indonesian island where they will be shot by firing squad, Australian media reported. The planned executions of Myuran Sukumaran, 33, and Andrew Chan, 31, have ratcheted up diplomatic tensions amid repeated pleas of mercy for the pair from Australia and thrown a spotlight on Indonesia's increasing use of the death …

  • Ohio mom, boyfriend guilty; child emailed teacher for help

    PORTSMOUTH, Ohio (AP) — A woman and her boyfriend pleaded guilty to raping her young children and were sentenced to prison on Wednesday, a year after one of her daughters emailed a teacher for help and said she and her siblings were being chained to their beds, deprived of food and sexually assaulted. …

POLL

Should Aquino be held accountable over the Mamasapano operations?

Loading...
Poll Choice Options