Robinsons Online to go live on 24 June with relaunch sale

·Head of Commerce, Southeast Asia
·3 min read
Robinsons Online's new website look. (PHOTO: Screenshot of Robinsons Online)
Robinsons Online's new website look. (PHOTO: Screenshot of Robinsons Online)

SINGAPORE – Robinsons Online is on schedule to go live tomorrow (24 June) at 3pm, under the new management Robinsons Department Store Online. In a virtual press conference held today, managing director of Robinsons Singapore, Jordan Prainito, said that at the relaunch, over 1,000 products from 200 brands will be on sale for up to 60 per cent off.

Department store chain Robinsons closed its stores in Malaysia and Singapore last year after 162 years of operations amid poor business during the pandemic. It has since changed management and now operates purely online with no brick-and-mortar stores. Robinsons now operates only in Singapore.

Prainito, 29, feels privileged to be "involved with such an iconic brand and is passionate about getting Robinsons up and running once again."

“We are excited to continue the legacy of the 163-year-old retail icon as an online department store focused on a high quality, compelling value curation strategy. In addition, we are committed to provide an excellent user experience as well as prompt and attentive customer service that Singaporeans have come to know Robinsons for,” Prainito added.

Jordan Prainito, MD of Robinsons Online. (PHOTO: Robinsons Online)
Jordan Prainito, MD of Robinsons Online. (PHOTO: Robinsons Online)

What’s in store?

Robinsons Online will continue to expand its Home and Lifestyle department with new-to-Robinsons labels that include luxury home fragrance Baobab Collection from Belgium; high-quality Canningvale Bedlinen, Towels & Scented Candles from Australia; kitchen mixers from Swedish brand Ankarsrum; Zinus Mattresses from USA; exquisite Berrocal tissue boxes from Peru and more.

For the Women’s Fashion category, Robinsons Online will stock sophisticated, functional fashion apparel from the trailblazing American designer Anne Klein; luxury label Sara Miller London which sells dainty jewellery, beautiful watches and bags; homegrown label Cloth.ier which uses fabrics made with the highest quality silk, cotton and bamboo linens with traditional craftsmanship; as well as merchandise from Jockey’s new Forever Fit and Parisienne collections.

In the realm of beauty and wellness, shoppers can look forward to Modern Apothecary from London; Jill Lowe Skin Care; Neal’s Yard Remedies; Invity supplements; popular Korean hair and skincare brand Moremo; Korean holistic beauty and lifestyle brand Aromatica; and homegrown brand Play by Tuft hair styling tools.

Robinsons Online. (PHOTO: Screenshot of Robinsons Online)
Robinsons Online. (PHOTO: Screenshot of Robinsons Online)

Parents can inculcate learning through play to develop their kids’ problem-solving and motor skills in a fun way with popular educational Bigjigs Toys from the UK; Eitech building toys from Germany; as well as fun and developmental toys by New Classic Toys from the Netherlands.

One of Singapore’s well-known toy makers, Mighty Jaxx, will also make its debut on Robinsons Online, offering a range of collectible figurines and lifestyle products, in partnership with global brands such as Hasbro, Sesame Street, Warner Brothers and more.

Robinsons' shoppers can expect more than 50 returning brands, including Antler, Braun, Byford, Coupe Cousu, HoneyWorld, Hush Puppies, Joan Allen, Jockey, Kordel’s, Moroccanoil, Oral B, Phyto Haircare, Rene Furterer, The Station and Vitahealth.

Membership rewards

Shoppers who sign up for the Robinsons newsletter will be rewarded with a discount code for an extra S$10 off on their first purchase. Robinsons Online has partnered with Grab to offer shoppers an additional 20 per cent off with a minimum spend of S$100 on all items (capped at a S$50 discount), by using the code GRAB20 upon checkout, from 25 June to 25 July 2021. In addition, Robinsons' customers can earn points that are redeemable on the Grab rewards network, depending on their mode of payment.


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