Rolls-Royce Cars come to Manila

Ultra luxury car brand Rolls-Royce formally debuted in the local market targetting very successful Filipinos to a very exclusive group of owners of this penultimate car brand, which entry level price starts at P25.9 million for the very basic model.

The appointment of Rolls-Royce Motor Cars Manila headed by businessman Willy Tee Ten, who owns the multi-car brand distributor Autohub Group, was signed in Makati City. Autohub Group has also formed a new subsidiary British Bespoke Automobiles Inc. to operate the new dealership.

Tee Ten is investing about P150 million for the initial three Rolls-Royce models, a showroom in Global City and training for its technical people.

"We have several inquiries already," Tee Ten said. The company expects double-digit sales on its first full-year of operation in the country. They received at least 10 inquiries already.

Paul Harris, Rolls-Royce Regional Director for Asia Pacific, said that Manila is part of its expansion program in the region.

"The Philippine economy has been continually thriving and has created very successful entrepreneurs and this made us to firm up our decision," Harris said.

"We are here for the potential," Harris said.

Herfried Hasenoehri, Rollys-Royce general manager for Asia Pacific, also explained that since Rolls-Royce is a piece of art and each car is being commissioned there is a considerable time needed to build one car.

Initially, the Rolls-Royce Manila is making available three cars, including two Ghosts and a Phantom.

The extended wheel version of Ghost has a price tag of P25.9 million, but this is just the entry level price. The final price will depend on how the owner would like to bespoke his Rolls-Royce or customize his car.

"Depends on how you bespoke it," says Tee Ten.

Bespoke refers to the Rolls-Royce world of "the limit is your imagination."

It takes 440 man-hours to build one Rolls-Royce car and over 60 pairs of hands against only 10 to 13 hours to build one ordinary car.

Total global car sales reached 70 million units last year but there were only over 3,700 units produced by the British car manufacturer at its plant in Goodwood in southern England.

"We don't want to have Rolls-Royce in every corner," Hasenoehri said referring to an elite group of very successful people who can afford Rolls-Royce.

The new dealership in Manila brings the number of cities where Rolls-Royce Motor Cars is represented in the Asia Pacific region outside of China to 21.

Auothub has a total portfolio of 7 car brands employing over 1,000 people. Its most high before Rolls-Royce is Mini. Tee Ten said the addition of Rolls-Royce in its portfolio indicates they are doing well in its auto business.

"We are expanding and the ultimate reward is getting Rolls-Royce and hope that would put us in the global map," Tee Ten said.


Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • ToyotaPH continues it’s strong sales in February
    ToyotaPH continues it’s strong sales in February

    Toyota Motor Philippines (TMP) sustains its strong sales in its February performance. Toyota’s strong performance last month was due to the  high demand of the Vios, with sales of 2,012 units and of course the rest of Toyota’s line up such as the Fortuner, Innova, Wigo, Hilux, Avanza and Corolla Altis. Toyota’s luxury brand, Lexus, recorded 60 units last month. …

  • No apology, but Noy seeks understanding
    No apology, but Noy seeks understanding

    There was no apology, but President Aquino yesterday expressed regret, took “full responsibility” and appealed to the nation for “deepest understanding” for the Jan. 25 Mamasapano raid in which dozens died, including 44 police Special Action Force (SAF) commandos. “To every Filipino who has felt failure or has been hurt because of the events related to this operation, it is with abiding humility that I ask for your deepest understanding,” Aquino said in a speech before the 246 new graduates of …

  • MVP on endorsement: Thanks, I’m no politician
    MVP on endorsement: Thanks, I’m no politician

    Businessman Manuel V. Pangilinan is grateful for Sen. Miriam Defensor-Santiago’s praise and presidential endorsement, but says he is not a politician. In an interview on the sidelines of the launch of the search for The Outstanding Young Men (TOYM) of the Philippines 2015 Wednesday night, Pangilinan dismissed the idea of running for president in the 2016 elections. “I’m not a politician, I’m just an ordinary business person,” he added. Santiago endorsed Pangilinan as a presidential candidate …

  • No Lenten break in operations vs lawless groups – AFP
    No Lenten break in operations vs lawless groups – AFP

    The Armed Forces of the Philippines (AFP) is not suspending its offensive against the Abu Sayyaf, New People’s Army (NPA) and other lawless groups during the Holy Week, an official said yesterday. Lt. Col. Harold Cabunoc, AFP public affairs office chief, said the AFP leadership is leaving it up to area and division commanders whether to raise the alert status in preparation for the Holy Week. Those deployed in areas where there are ongoing law enforcement operations against terrorist groups …

  • Probe harassment vs human rights lawyer, CA orders AFP
    Probe harassment vs human rights lawyer, CA orders AFP

    The Court of Appeals (CA) has ordered the Armed Forces of the Philippines (AFP) to investigate a human rights lawyer’s claim of harassment, including surveillance, by several military officers. In a 22-page decision, the former Special Sixth Division of the appellate court granted the petition for writ of amparo and habeas data of Maria Catherine Dannug-Salucon. The CA ordered the AFP to identify the officers behind the surveillance and file charges against them. The CA ruling said …

  • Noy vows to dismantle bata-bata system in PNP
    Noy vows to dismantle bata-bata system in PNP

    President Aquino vowed yesterday to dismantle the culture of factionalism or the bata-bata system within the Philippine National Police as he continued the search for the next PNP chief. Speaking at the Philippine National Police Academy (PNPA) commencement exercises here, the President said the country needed solidarity among leaders and members of the police force so that the policemen would be effective protectors of Filipinos. “Our challenge to the next chief of our national police force: …

  • Envoy to expats: Retire, invest in Phl
    Envoy to expats: Retire, invest in Phl

    Retire and invest in real estate in the Philippines, especially now that the country has made it to the top 10 retirement destinations in the world. This is the message being spread by the Philippine embassy in Washington, with Ambassador Jose Cuisia Jr. leading the refrain in meetings with various Filipino-American communities in the US. In his talks, Cuisia said that an affordable cost of living as well as warm climate and people are just some of the things that make the Philippines a top …

  • PNPA spotlight falls on Ampatuan grandson
    PNPA spotlight falls on Ampatuan grandson

    The stigma of being a namesake of the principal suspect in the 2009 Maguindanao massacre did not prevent Cadet First Class Andal Ampatuan III from entering and graduating from the Philippine National Police Academy (PNPA). Ampatuan III, now with a rank of police inspector, is a grandson of former Maguindanao governor Andal Ampatuan Sr. The younger Ampatuan was among the 246 graduates of the PNPA “Lakandula” Class of 2015. Ampatuan III’s mother is Bai Rebecca Ampatuan, a daughter of the …


Should Aquino be held accountable over the Mamasapano operations?

Poll Choice Options