Rolls-Royce Cars come to Manila

Ultra luxury car brand Rolls-Royce formally debuted in the local market targetting very successful Filipinos to a very exclusive group of owners of this penultimate car brand, which entry level price starts at P25.9 million for the very basic model.

The appointment of Rolls-Royce Motor Cars Manila headed by businessman Willy Tee Ten, who owns the multi-car brand distributor Autohub Group, was signed in Makati City. Autohub Group has also formed a new subsidiary British Bespoke Automobiles Inc. to operate the new dealership.

Tee Ten is investing about P150 million for the initial three Rolls-Royce models, a showroom in Global City and training for its technical people.

"We have several inquiries already," Tee Ten said. The company expects double-digit sales on its first full-year of operation in the country. They received at least 10 inquiries already.

Paul Harris, Rolls-Royce Regional Director for Asia Pacific, said that Manila is part of its expansion program in the region.

"The Philippine economy has been continually thriving and has created very successful entrepreneurs and this made us to firm up our decision," Harris said.

"We are here for the potential," Harris said.

Herfried Hasenoehri, Rollys-Royce general manager for Asia Pacific, also explained that since Rolls-Royce is a piece of art and each car is being commissioned there is a considerable time needed to build one car.

Initially, the Rolls-Royce Manila is making available three cars, including two Ghosts and a Phantom.

The extended wheel version of Ghost has a price tag of P25.9 million, but this is just the entry level price. The final price will depend on how the owner would like to bespoke his Rolls-Royce or customize his car.

"Depends on how you bespoke it," says Tee Ten.

Bespoke refers to the Rolls-Royce world of "the limit is your imagination."

It takes 440 man-hours to build one Rolls-Royce car and over 60 pairs of hands against only 10 to 13 hours to build one ordinary car.

Total global car sales reached 70 million units last year but there were only over 3,700 units produced by the British car manufacturer at its plant in Goodwood in southern England.

"We don't want to have Rolls-Royce in every corner," Hasenoehri said referring to an elite group of very successful people who can afford Rolls-Royce.

The new dealership in Manila brings the number of cities where Rolls-Royce Motor Cars is represented in the Asia Pacific region outside of China to 21.

Auothub has a total portfolio of 7 car brands employing over 1,000 people. Its most high before Rolls-Royce is Mini. Tee Ten said the addition of Rolls-Royce in its portfolio indicates they are doing well in its auto business.

"We are expanding and the ultimate reward is getting Rolls-Royce and hope that would put us in the global map," Tee Ten said.


Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • AFP monitoring deployment of Chinese seaplanes in Spratlys
    AFP monitoring deployment of Chinese seaplanes in Spratlys

    The Armed Forces of the Philippines (AFP) is adopting a wait and see approach amid reports that China will soon deploy seaplanes to further strengthen its maritime claims in the disputed Spratlys. Brig. Gen. Joselito Kakilala, spokesman for the military and commander of the AFP Civil Relations Service, said they have yet to ascertain the real purpose behind China’s continuing aggressive moves in the region. “We will wait and see before coming up with an official stand,” Kakilala said when …

  • US eyes access to Phl bases in 8 locations
    US eyes access to Phl bases in 8 locations

    The United States has asked for access to Philippine military bases in eight locations to rotate troops, aircraft and ships as Washington shifts its forces to Asia and as China expands its military presence in the South China Sea. US Defense Secretary Ash Carter, in a speech in Arizona, has outlined Washington’s next phase in its Asia “pivot,” deploying its most sophisticated destroyers, bombers and fighters to the region. The Asia “pivot” has already seen US Marines rotating through the …

  • Washington bucks China’s aggressive actions
    Washington bucks China’s aggressive actions

    Short of condemning China’s aggressive actions in the West Philippine Sea, a senior US military official said Washington does not support any act of coercion and bullying. “We don’t stand for coercion, bullying and aggressiveness,” said Brig. Gen. Christopher Mahoney, assistant US military director for  Phl-US Joint Balikatan Exercises 2015. At the sidelines of this year’s joint military exercises’ static aircraft display held at Clark Air Base in Pampanga, Mahoney told a media briefing that …

  • ‘Giving Bangsamoro police control is constitutional’
    ‘Giving Bangsamoro police control is constitutional’

    The proposed grant to the chief minister of the envisioned Bangsamoro region of operational control over police forces in the area is consistent with the Constitution, a senior administration lawmaker said yesterday. It is clear in the proposed BBL that the Bangsamoro police will be part of the Philippine National Police (PNP), while the Bangsamoro Regional Police Board (BRPB) will be part of the National Police Commission (Napolcom) and will carry out Napolcom’s mandate in the region,” he …

  • Noy off to KL for Asean meet
    Noy off to KL for Asean meet

    President Aquino will arrive here this afternoon with Manila hopeful of support from the Association of Southeast Asian Nations (ASEAN) to achieve peace and stability in the West Philippine Sea (South China Sea) as well as economic prosperity and inclusive growth among the people in the region. Philippine Ambassador to Malaysia Jose Eduardo Malaya III said that with respect to the dramatic developments in the South China Sea, Malaysian Foreign Minister Anifah Aman had called for the early …

  • Madrid Fusion Manila reignites Pinoy appetite for great food
    Madrid Fusion Manila reignites Pinoy appetite for great food

    After months of preparation and hard work from both the government and private sectors, the future of food is finally here in the country’s capital. Madrid Fusión Manila opened its doors on Friday to an international delegation who eagerly awaited the discussions of some of the most renowned and revered names in the culinary world. Madrid Fusión Manila is a historic gastronomic event marked by talks and exhibitions that showcases Spain and the Philippines’ shared cultural heritage, as well as …

  • Family receives execution order, visits Mary Jane
    Family receives execution order, visits Mary Jane

    As Philippine officials continue to plead for a stay in the execution of death convict Mary Jane Veloso, the Indonesian government has sent a notice to her family ordering her execution at an undisclosed date, the Department of Foreign Affairs (DFA) said yesterday. Foreign Affairs spokesman Charles Jose said Indonesian authorities also allowed Veloso’s family and her lawyers to visit her on Nebu Kambangan execution island. “The Prosecutor gave notice letter to the family of Mary Jane …

  • ‘Pinoys’ cheerful attitude backs tourism campaign’
    ‘Pinoys’ cheerful attitude backs tourism campaign’

    The 2015 World Happiness Report ranking the Philippines as 90th among 158 happiest countries is a validation of the government’s tourism campaign, “It’s more fun in the Philippines,” a Palace official said yesterday. The news did not come as a surprise as Filipinos are naturally cheerful, Secretary Herminio Coloma Jr. of the Presidential Communications Operations Office said. …


Should Aquino be held accountable over the Mamasapano operations?

Poll Choice Options