Rolls-Royce Cars come to Manila

Ultra luxury car brand Rolls-Royce formally debuted in the local market targetting very successful Filipinos to a very exclusive group of owners of this penultimate car brand, which entry level price starts at P25.9 million for the very basic model.

The appointment of Rolls-Royce Motor Cars Manila headed by businessman Willy Tee Ten, who owns the multi-car brand distributor Autohub Group, was signed in Makati City. Autohub Group has also formed a new subsidiary British Bespoke Automobiles Inc. to operate the new dealership.

Tee Ten is investing about P150 million for the initial three Rolls-Royce models, a showroom in Global City and training for its technical people.

"We have several inquiries already," Tee Ten said. The company expects double-digit sales on its first full-year of operation in the country. They received at least 10 inquiries already.

Paul Harris, Rolls-Royce Regional Director for Asia Pacific, said that Manila is part of its expansion program in the region.

"The Philippine economy has been continually thriving and has created very successful entrepreneurs and this made us to firm up our decision," Harris said.

"We are here for the potential," Harris said.

Herfried Hasenoehri, Rollys-Royce general manager for Asia Pacific, also explained that since Rolls-Royce is a piece of art and each car is being commissioned there is a considerable time needed to build one car.

Initially, the Rolls-Royce Manila is making available three cars, including two Ghosts and a Phantom.

The extended wheel version of Ghost has a price tag of P25.9 million, but this is just the entry level price. The final price will depend on how the owner would like to bespoke his Rolls-Royce or customize his car.

"Depends on how you bespoke it," says Tee Ten.

Bespoke refers to the Rolls-Royce world of "the limit is your imagination."

It takes 440 man-hours to build one Rolls-Royce car and over 60 pairs of hands against only 10 to 13 hours to build one ordinary car.

Total global car sales reached 70 million units last year but there were only over 3,700 units produced by the British car manufacturer at its plant in Goodwood in southern England.

"We don't want to have Rolls-Royce in every corner," Hasenoehri said referring to an elite group of very successful people who can afford Rolls-Royce.

The new dealership in Manila brings the number of cities where Rolls-Royce Motor Cars is represented in the Asia Pacific region outside of China to 21.

Auothub has a total portfolio of 7 car brands employing over 1,000 people. Its most high before Rolls-Royce is Mini. Tee Ten said the addition of Rolls-Royce in its portfolio indicates they are doing well in its auto business.

"We are expanding and the ultimate reward is getting Rolls-Royce and hope that would put us in the global map," Tee Ten said.

Loading...

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • Philippine, Vietnam troops play sports on disputed island
    Philippine, Vietnam troops play sports on disputed island

    Filipino and Vietnamese troops played football and tug-of-war on a disputed South China Sea island on Wednesday, officials said, closing ranks as their rival China ramps up construction of artificial islands. The games took place on Philippine-held Northeast Cay, just 2.7 kilometres (1.7 miles) from Southwest Cay which is controlled by Vietnam, where a similar contest was held last year. "It was a navy-to-navy confidence-building engagement," Vice Admiral Alexander Lopez, the Philippine …

  • ‘Inland areas could be exposed to tsunami-like waves’
    ‘Inland areas could be exposed to tsunami-like waves’

    While strong earthquakes cause tsunamis in coastal areas, the Philippine Institute of Volcanology and Seismology (Phivolcs) warned that inland areas could also be exposed to tsunami-like waves, or seiche, if located near or around bodies of water. In a recent earthquake awareness seminar in Muntinlupa, Phivolcs supervising science research specialist Joan Salcedo explained that a seiche is a large wave similar to a tsunami, triggered by strong ground shaking from an earthquake or volcanic …

  • China gives ‘gentle reminder’ to Phl, warns small nations
    China gives ‘gentle reminder’ to Phl, warns small nations

    China gave the Philippines a “gentle reminder” last Tuesday that Beijing will not bully small countries but warned these nations not to make trouble willfully and endlessly. “Here is a gentle reminder to the Philippines: China will not bully small countries, meanwhile, small countries shall not make trouble willfully and endlessly. The Chinese Foreign Ministry also said that China would continue to build other civilian facilities on relevant maritime features in the disputed Spratly Islands …

  • Back-channel diplomacy pushed for Phl-China dispute
    Back-channel diplomacy pushed for Phl-China dispute

    The Philippines should consider backchannel diplomacy to prevent its territorial dispute with China from deteriorating further, Sen. Ferdinand Marcos Jr. said yesterday. There are a lot of Filipino businessmen with businesses in China and they have friends and connections there. Let’s utilize that, ask them to talk to their friends on how we can resolve this matter peacefully,” Marcos said. …

  • Phl, Japan to deepen ties amid China sea claims
    Phl, Japan to deepen ties amid China sea claims

    Japan and the Philippines are set to bolster security ties when President Benigno Aquino visits Tokyo next week, the latest move by Prime Minister Shinzo Abe to beef up cooperation with Southeast Asian nations facing China’s growing naval ambitions. The two sides will likely agree to start talks on a framework for the transfer of defense equipment and technology and to discuss a possible pact on the status of Japanese military personnel visiting the Philippines to facilitate joint training and …

  • Phl, Vietnam troops play soccer on disputed isle
    Phl, Vietnam troops play soccer on disputed isle

    Vietnamese and Philippine troops played soccer and sang karaoke on a South China Sea island yesterday in a sign of the growing security ties between the two Southeast Asian nations most at odds with Beijing over the contested waterway. Cooperation has blossomed between Hanoi and Manila since they shelved decades of enmity over their competing claims in the Spratly archipelago to try to counter China, whose creation of artificial islands in the region will allow it to project power deep into …

  • Noy swears in 50 newly appointed AFP officers
    Noy swears in 50 newly appointed AFP officers

    President Aquino administered yesterday the oath taking of 50 newly appointed generals and officers of the Armed Forces of the Philippines (AFP) in a simple ceremony at the Rizal Hall of Malacañang Palace. …

  • Taiwan’s peace call on claimants of disputed territories welcomed
    Taiwan’s peace call on claimants of disputed territories welcomed

    The US on Tuesday welcomed Taiwan’s call on all claimants to disputed shoals, reefs, rocks and islets in the South China Sea and West Philippine Sea to exercise restraint, refrain from unilateral actions that could escalate tensions, as well as to respect international law as reflected in the United Nations Convention on the Law of the Sea. “With regard to the maritime claims and the claims to sovereignty over land features in the South China Sea, our position is that maritime claims must …

POLL

Should Aquino be held accountable over the Mamasapano operations?

Loading...
Poll Choice Options