Sennheiser’s First Philippines Concept Store

German audio specialist Sennheiser launched its inaugural concept store in the Philippines recently. The concept store is the only single-brand headphones retail outlet in Manila that provides an experiential showcase of Sennheiser's entire range of headphones, including audiophile, travel, sports, home entertainment, mobile, gaming, street, and the DJ lines.

Known for its top quality audio products and innovative German technology globally, Sennheiser decided to collaborate with its Philippine headphones distributor, Iontech Inc., and retailer, Digits Trading, to open its first concept store at V-Mall (formerly known as Virra Mall) in Greenhills. The flagship store is also part of Sennheiser's broader strategy to demonstrate its brand leadership in Asia and to expand its experiential product showcases to consumers across the region.

"Today marks a significant moment for all of us at Sennheiser Asia. We recognise the potential in the Philippines and we are delighted to have finally been able to create this immersive sound experience for Sennheiser fans. It is especially meaningful to us as we coincide this store opening with our 20th year celebration in Asia," said Ng Chee Soon, President and Managing Director of Sennheiser Electronic Asia Pte Ltd.

Sennheiser Electronic Asia Pte Ltd ("Sennheiser Asia") is fully owned by Sennheiser electronic GmbH & Co in Germany. It was formed in 1992 to oversee the Asian market including Southeast Asia, Korea, and other Indian subcontinents market.

Ricky Sy, President of Iontech Inc., said, "This is an exciting period for us. With today's consumers being more discerning and willing to spend on higher quality products, we will work with Sennheiser closely to provide audio solutions that support our consumers' lifestyle and expectations."

Charlie Paw, General Manager of Digits Trading, said, "We see a strong growth potential in the audio market in the Philippines. The collaboration with Sennheiser and Iontech allows us to establish a partnership with two strong players in providing good products and lifestyle solutions to this segment."

The Sennheiser brand, which has a long established history in the audio industry, is one of the world's leading manufacturers of headphones, microphones and wireless transmission systems.

Founded in 1945 in Germany, Sennheiser has always stood for the highest quality audio products across all areas of sound recording, transmission and reproduction. Over the years it has also created many firsts and solidified its position as one of the key inventors and thought-leaders in the innovation of sound technology.

"The Sennheiser culture has always been rooted in innovation and exploring what may be possible in the future. Our latest concept store is another step taken to continue our efforts in educating customers on our culture and belief in innovation and producing high quality sound," said Ng.

Also launched during the event are The new Amperior and HD 700 high-end headphones.

The new Amperior

Not prepared to make compromises? For all those who don't want to decide between perfect sound and cool design, Sennheiser is now taking their star headphones from the club scene onto the streets. Based on the legendary HD 25 DJ headphones, the audio specialist is launching the Amperior in an exciting aluminium finish. And to make sure that the headphones are ready for use at any time, they have been optimised for connection to an iPad, iPhone and iPod*, and are equipped with a microphone for easy telephoning. The unique combination offers the best of both worlds in terms of sound and design.

"The Sennheiser HD 25 is already a legend on the DJ scene. It has been one of the most popular monitoring headphones for over 20 years, and has become an essential piece of equipment in the world's most famous clubs," said Steven Ang, product manager for Sennheiser. The success story is now being continued. "The Amperior lets even the most demanding music fans experience club sound wherever they go. And the luxurious aluminium finish proves that professional sound and elegant design can absolutely go together," Steven Ang continued.

Sennheiser HD 700

"The HD 700 features a perfect combination of outstanding acoustic properties and sophisticated product design," as mentioned by Mr. Ang. "It's styling and material selection have been thought through down to the finest detail in order to fully exploit the sound potential of the acoustic unit."

The ear cups are designed in such a way that the sound waves are directed to the ears at a slight angle. This results in an impressively natural listening experience. The ear cups themselves have a completely open design. This not only ensures a highly transparent sound but also clearly displays the "heart" of these exciting headphones: the 40 mm Duofol transducer. Its powerful neodymium magnet systems guarantee detailed, lifelike audio reproduction from 10 to 42,000 Hz.

The Sennheiser concept store opens daily from 10.00AM - 8.00 p.m. More information about Sennheiser is available on Sennheiser Asia website (http://www.sennheiserasia.com) or Sennheiser Philippines Facebook Page (https://www.facebook.com/SennheiserPH)

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