Shopwell launches community-focused initiatives, incentive programs

·3 min read

STARTED as a fishing and packaging store and with a high demand from customers, Shopwell was created to reach customers from the northern and southern parts of Cebu.

Established on May 26, 2017 in Talisay as its first branch, Shopwell is a neighborhood convenience store selling packaging and grocery items catering to customers outside Cebu city. In three years, the demand in the north increased and Shopwell Opon was established.

On March 17, 2020, Shopwell Opon opened its doors to northern customers. Started as grocery with baking and packaging items as its flagship products, it gave Oponganons an employment opportunity as well. Shopwell’s unique services include advance order and pick-up and grocery-delivery, making its positioning unique from any other medium-scale convenience store. It gives a hassle-free option to customers. It has a variety of items to choose from, from basic needs to houseware and dry goods. It will soon offer Bayad centers, pharmacy and food (rice meals and drinks).

Since its opening, Shopwell has created marketing activities to promote the brand and help the community.

In 2020, a Shopwell jingle titled “Tindahan nga Masaligan” was composed. It was launched to the public during the second branch opening. To further bring contact with the jingle, Shopwell created a “Jingle Dance Challenge” through the TikTok app. Several entries were gathered and three emerged as winners with the greatest number of reactions.

In support of the government’s drive to fight the pandemic, Shopwell encouraged customers to “Stay Home and Win” by sharing customers’ activities in a productive manner. Grocery prizes were given to those with the most productive activity.

With health and occupational crises in 2020, creativity and resourcefulness were tested. Customers opted to sell baked goods and pastries and so home-made brands and more small businesses emerged. To boost customers’ self-esteem and lessen the anxiety, Shopwell made a “Business Feature of the Week” category on its page as a support to its local and small enterprise customers. It promoted the brands and expanded local brands’ network.

Other marketing highlights in 2020 were its Anniversary Sale (Piso Sale) and “11.11” promo.

This year, Shopwell continues to create and innovate marketing campaigns to strengthen customer relations, brand equity and product quality such as:

The “Wholesaler Program” in which a regular customer can be a wholesaler with a minimum purchase and be able to enjoy exclusive benefits. Shopwell also introduced the “Wholesaler Incentive” annually and quarterly.

The “Race to 3 Million” wherein wholesaler members are qualified to join. P3 million worth of purchases have an equivalent incentive.

To strengthen customer relations, Shopwell recently introduced the “Masaligan Rewards Program” which is a loyalty program for both wholesaler program and retail customers. Accumulated points can be used as payment option.

For its second year, Shopwell is holding a “Parol Making Contest” with a huge amount of grocery items to be won.

For more information and details, one can visit Shopwell’s official Facebook page (@ShopwellInc).

With its customers’ loyalty and employees’ dedication, Shopwell envisions opening more branches in the Visayas and Mindanao. It aims to continue serving customers with its competitive prices, quality products and wide variety of items, and to be the preferred neighborhood grocery store. SPONSORED CONTENT

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