Singapore Airlines merges SilkAir into its parent company brand

Contributor, SEA
·2 min read
SINGAPORE - FEBRUARY 09:  A SilkAir Boeing 737-8SA aircraft departs Changi International Airport on February 9, 2020 in Singapore.  (Photo by Suhaimi Abdullah/Getty Images)
SINGAPORE - FEBRUARY 09: A SilkAir Boeing 737-8SA aircraft departs Changi International Airport on February 9, 2020 in Singapore. (Photo by Suhaimi Abdullah/Getty Images)

Singapore Airlines has started integrating SilkAir into its parent company brand, ending 30 years of its operations. The news of the merger was first announced in 2018.

In a 15-second video posted on SilkAir’s Facebook, Instagram and YouTube channels, the ad shows one of SilkAir’s cabin crew members changing out of her official uniform into SIA’s batik-print kebaya uniform. The ad followed with a message: "SilkAir's journey continues as Singapore Airlines, so you can enjoy world-class service, no matter how short your journey."

Netizens shared their messages of support, saying they will miss flying with SilkAir.

A traveller by the name of Lee Claxton shared on Singapore Airlines’ official YouTube page: “A sad day to see SilkAir disappear. I flew with Silk first many years ago to Danang and on to Siem Reap and enjoyed the experience. However, I know under SQ colours, the same great experience will be given! Good luck!”

Throughout the integration process, SilkAir’s nine 737-800s will be repainted in Singapore Airlines’ livery, whereas SilkAir’s other A319 and A320 aircrafts will be retired.

Singapore Airlines will operate Boeing 737-800 NG aircraft on flights to Phuket from 4 March 2021, as part of SilkAir’s integration with the parent airline.

“The introduction of the SIA 737-800 NG will bring about a more comfortable and seamless travel experience for customers on our regional routes,” said Goh Choon Phong, Singapore Airlines chief executive officer. “Integrating SilkAir with SIA also allows us to be nimble and flexible in aircraft deployment, and supports our fleet and network growth strategy.”

The full integration of SilkAir into Singapore Airlines is scheduled for completion in the 2021/22 financial year.

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