After the phenomenal opening of its first mall in San Fernando 12 years ago, and of a second one in Clark six years after, SM Prime Holdings opened the doors of its 44th mall - the third in Pampanga - last July 20.
The new mall is a testament to SM's close ties to the Kapampangans; as well as its confidence in San Fernando's booming economy. Known as the Christmas Capital of the Philippines, San Fernando's strategic location within the Manila-Clark-Subic Economic Triangle makes it a growing agro-industrial-commercial metropolis. It is also the regional center of Central Luzon, and home to regional offices of government line agencies.
Located on a 7,835-sqm site in V. Tomico Street in Barangay Santo Rosario, the seven-story 42,625-sqm mall will bring SM's shopping, leisure, and entertainment excitement closer to San Fernando's Heritage District.
Located at San Fernando's historic core, the Heritage District takes people back in time with its Spanish era churches, heritage homes, government buildings, and industrial structures and sites. It is said that National Hero Dr. Jose Rizal debarked from the San Fernando Train Station in 1892; while the Baluyot Bridge has been witness to historic events of the Philippine Revolution, the Philippine-American War, and World War II.
The Pasudeco Sugar Central, the first Filipino financed sugar central in the province, stands as a testament to the resiliency of the Kapampangans as a people and their continuous drive towards progress and development.
The Heritage District's rich tradition was taken in consideration in SM City San Fernando's design. The mall's façade was designed to blend with the district's historic buildings, while creating a lively shopping center that reflects SM's groundbreaking approach to retail. It also highlights SM's commitment to the environment by using sustainable materials.
The main mall entrance leads to a variety of shops, with color and a sculpted ceiling creating an alluring experience. The mall's main retail anchors, the SM Department Store and SM Supermarket, are strategically located in the ground floor for easy access. SM mainstays like the SM Appliance Center, ACE Hardware, and Watsons; as well as fashion boutiques, an IT Zone, beauty and wellness shops, and service outlets will enhance the shopping experience.
Mall-goers can enjoy eating out options from major national and international chains; while three state-of-the-art cinemas will serve as the focal point of the indoor entertainment area.
A three-level parking garage located above the four-story shopping center provides generous parking. For customer convenience, the parking structure is integrated into the overall design with a service and dock area located along Consunji Street.
SM City San Fernando's design team includes Arch. Robert Mcfessel, consultant; Richard Garcia, Architect of Records; RC Ramos, general contractor; and DA Abcede, project manager.