SM Investments looks to grow its e-commerce site

Customers wearing protective face masks walk past closed shops inside the almost empty SM Mall of Asia, amid the coronavirus disease (COVID-19) outbreak, in Pasay City, Metro Manila, Philippines, May 27, 2020. REUTERS/Eloisa Lopez
Customers wearing protective face masks walk past closed shops inside the almost empty SM Mall of Asia, amid the coronavirus disease (COVID-19) outbreak, in Pasay City, Metro Manila, Philippines, May 27, 2020. REUTERS/Eloisa Lopez

SM Investments Corp. will continue to improve its online retail platform, SM Market Online, even as the company’s malls gain more footfall amid looser COVID-19 restrictions in different parts of the country.

In a shareholder meeting on Wednesday (April 27), SMIC CEO Frederic DyBuncio said that the company will still develop its online retail platform even when mall traffic has increased since the start of the year.

In 2021, call-to-delivery transactions contributed 10% of non-food revenue due to mobility restrictions, he added.

The online platform for SM Markets was officially launched in October 2020 amid stricter pandemic restrictions to provide customers with more convenient ways of shopping during the lockdowns.

The e-commerce site features options for pick-up at designated SM Markets counters or home delivery. Currently, cash and card payments are accepted.

SM Market Online has basic necessities, select premium and specialty items including fresh meat, poultry, seafood, fruits and vegetables, canned goods, bread, condiments, snacks and beverages. It also has baby needs, personal care items, household products, pet food, and SM Bonus products.

The online store is currently available in over 100 shops all over the country, including 70 branches in Metro Manila.

SM Investments has also expressed optimism about the company's outlook with the economic activity revival as it looks to further expand its portfolio investments.

“We are encouraged by the continued recovery of our businesses which were severely affected by the pandemic. Our expansion plans remain on track and will accelerate as economic conditions improve,” DyBuncio said.

Pola Rubio is a news writer and photojournalist covering Philippine politics and events. She regularly follows worldwide and local happenings.

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