SM Seaside City Cebu hosts 8 startup biz for 6 months

EIGHT startup businesses have been qualified to showcase their products at SM Seaside City Cebu’s Startup Market for six months.

These budding enterprises are Skinny Bakers PH, The Duchess’ Quarters PH, Bin & Bon Products, Burger & Bones Products, Tea Corner PH Products, Natural Living Cebu, Pawtisserie Pet Cake Shop Products and Lovelight Essence.

SM Supermalls’ SM Startup Package is a program that aims to help Filipino micro, small and medium entrepreneurs (MSMEs) immerse themselves in the real world of business.

This is the second startup market launched in Cebu after launching the program in SM City Cebu in March with six startups.

The SM Startup package includes perks like startup-friendly rental rates, free use of kiosks, access to financial assistance through BDO Net Bank, marketing assistance to give the brand free exposure in SM online assets and ad spaces inside the malls, as well as a prime location within the mall.

“The StartUp Market is an opportunity for homegrown brands to level up and take advantage of new opportunities. The selected entrepreneurs will enjoy free marketing and mentorship assistance alongside their booths that the malls have provided in great locations,” the mall said.

Steven Tan, SM Supermalls president, in a statement, said the program is a “pay-it-forward practice” especially since the mall’s founder tycoon Henry Sr. or “Tatang” also started as an MSME.

“He paid it forward and gave the same help to other start-up businesses, often personally inviting them to locate in SM. Their eventual success was his success,” Tan shared.

Ma. Wilma Monares, SM’s regional leasing manager-Visayas 2, in an interview said they hope to invite these startups to become tenants of SM Seaside Cebu after their six-month exposure.

“SM Supermalls believes in the power, drive and passion of our MSMEs... As our way of giving back, we set up this SM Startup Market package. Through our program, the MSMEs are provided with valuable support they need... and this is for MSME owners who currently don’t have their shop inside their malls or any brick-and-mortar store,” said Antonio Jayme del Prado, SM’s regional mall manager-Visayas 2.

Christian Paroan, president of the Philippine Retailers Association-Cebu, said initiatives like this help grow the entrepreneurial base of the country. “We need programs like this to further spur the economy, create more opportunities and generate employment,” he said. (KOC)