SM Seaside City Cebu lights up extraordinary Christmas tree for ‘Sparkling SM Mallidays’

IT WAS indeed a festive “Sparkling SM Mallidays” as SM Seaside City Cebu lit up its Peacock-inspired Christmas centerpiece last Nov. 7 at the Mountain Wing Atrium.

The launch event started with the story of a little prince who embarked on an adventure to redeem the light of Christmas. His mission was to recover the blue peacock tail feather—an essential, magical feather necessary to light up the castle’s gigantic Christmas tree.

SM Seaside City Cebu’s gigantic Christmas centerpiece is embellished with royal blue elements; myriad of lights in fiber optic and neon flex forms. It stands 55-feet tall and will be at the Mountain Wing Atrium until Jan. 6, 2020.

With SM being a part of the holiday tradition of every Filipino, SM Malls launched the “Sparkling SM Mallidays” campaign which highlights the Christmas season as a time of giving, fun and reunions for families and friends.

Filipinos love unboxing gifts especially during the holiday season, and now SM Seaside is taking it digital. Join the Digital Christmas Unboxing for a chance to win P3,000 worth of exclusive deals and surprises from the tenants and partners.

In the spirit of merriment, SM Malls are inviting shoppers to get SM Bears of Joy. For only P200, customers can get two bears—one they can keep, while the other one will be donated to SM’s chosen charitable institution.

Experience an extraordinary “Sparkling SM Mallidays” at SM Seaside City Cebu! (PR)