The SM Store introduces a new way to donate with the SM Advantage Card

·2 min read

THE SM Advantage Card (Smac) can do so much more than earn points for shopping and get discounts and freebies. Customers who haven’t decided what to do about their Smac points, especially if they’re about to expire, can donate them to a special cause or charity.

From May 15 to July 31, 2022, Smac members can help make a difference by donating their points to the SM store’s “Share Shoes” program.

“This is the first time we will use Smac points for a donation drive,” says Chelo Monasterio, president of the SM Store. “Our goal is to gather three million points to buy 10,000 pairs of shoes for World Vision and SM Foundation kids. Shoes are essential—they help protect our feet from diseases and injuries. Still, because of poverty, many Filipinos, especially children, do not have access to decent and well-fitted shoes.”

Donating Smac points is easy. Customers can log in to then select “Transfer Points.” Next, they can enter “” and encode the number of points they wish to donate. Customers can then validate their donation by entering a one-time pin. After this, the transaction is complete.

Participating cards include SM Advantage Card, Smac Prestige, and BDO Smac.

Early this year, The SM Store donated 500,000 pairs of shoes to the beneficiaries of the Department of Social Welfare and Development (DSWD) and Caritas Philippines nationwide, including last-mile communities.

“Share Shoes” is one of the corporate social responsibility programs (CSR) of the SM Store. In the first quarter of 2022, the SM Store distributed more than 100,000 clothes to Odette-hit communities in the Visayas and Mindanao through “Share Your Extras.”

Other CSR programs of The SM Store are “Donate A Book” and “Share A Toy.” These programs are implemented in partnership with its customers, corporate partners, the SM Foundation and other social development organizations with a shared mission of bringing joy, and giving back to communities.

For more updates and ways to share, visit and follow its social media pages @thesmstore on Facebook and Instagram. SPONSORED CONTENT.

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