Smart launches world’s first pay-with-load service for App Store, iTunes

·Editor. You may tweet her at @aloraguerrero.

It's about time. Smart Communications now lets its subscribers pay for apps, games, music, movies, books, and magazines on their Apple devices using only their prepaid load or charged on top of their monthly postpaid bill.

The telco calls it “Pay-With-Mobile,” and it's a first-of-its-kind service. In. The. World.

This is a wise move, considering that most Filipinos don't have a credit card. Hence, the hesitation to get paid content and make in-app purchases through the App Store and iTunes.

So how do you avail yourself of Smart's Pay-With-Mobile service? You need to register first by texting REG to 4949. Once you receive your Pay-With-Mobile number and account details, do the following:

* go to the Apple ID Account Settings page on iTunes or the App Store;

* select “MasterCard” as your payment option; and

* enter the details needed on their corresponding fields.

That's it. The card number will be associated with the account, and you can start to, say, download paid apps till sawa. You'll get an SMS notification to inform you of your purchase. According to Smart, though, a 15-percent premium will be charged on top of the published App Store and iTunes rates to account for VAT and foreign exchange rate difference in dollars.

Pay-With-Mobile will start rolling out on February 16, with full availability by the 18th.

Sun Cellular subscribers, don't worry because the service will soon be available to you guys. Stay tuned. In the meantime, tweet us at @aloraguerrero if you have any questions.

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