Smart, Lamac cooperative team up to enable farmers with digital tools

·1 min read

PLDT’S wireless unit Smart has teamed up with one of the country’s largest cooperatives, the Lamac Multi-Purpose Cooperative (LMPC). The partnership, which makes Smart the newest telco partner for Lamac, enables farmers’ livelihood through digital solutions at a time of a disruptive pandemic.

“For the first time, all our members may now have the chance to own a smartphone that would aid them in their farming knowledge and techniques. We are especially thankful for this partnership with Smart,” said Maria Elena Limocon, LMPC general manager.

From an organization of only 70 farmers, LMPC currently has 103,000 regular members, 42 branches, seven satellite offices and 88 institutional buyers. Reliable connectivity provided by Smart has also enabled the cooperative and its members to safely mobilize and continue their operations despite challenges posed by Covid-19.

Under the partnership, Smart is providing LMPC discounted smartphones and a Smart Infocast facility, which would help facilitate seamless communication with their members amid the pandemic.

The LMPC is also a certified Smart Load Ka-Partner which would help serve their load and data needs, and also help provide their members with extra income. Farmer-members will be trained under Smart’s Digital Farmers Program, which will equip them with basic knowledge on mobile technology. (PR)