Softdrinks 'strongest-selling' in PH groceries

Whether Pinoys step inside a supermarket or knock on the neighborhood sari-sari store, they are likely to go home with a bottle of softdrinks, maybe even two.

This, as results of a recent survey showed that carbonated softdrinks is the top category in terms of market value locally, with about P79.6 billion worth of products moving out of shelves during a 12-month period ending in June.

The Nielsen survey, which identifies the 50 "strongest selling categories in retail outlets," further showed that demand for the category "remains stable" even as advertising spending posted an increase of 41 percent.

Related story: Burnished by Starbucks, upstart Square battles payment giants

Next to softdrinks, wines and spirits are the next highest-moving products in the local market, data culled from the global market research firm's "Retail Index, Advertising Information Services, and Homepanel" survey.

Sales in the category reached P43.1 billion in the one-year period, with the report noting that it "expanded with successful new products" and spent 20 percent more in ads.

After the two beverage categories, which Pinoys call "pantulak," come food products served with snacks.

The biscuits category took the third spot in the list with a market value of P31 billion amid "wider product availability and strong performing new launches seen across biscuit segments."

Dietetic products such as multivitamins are the next bestsellers, reaching P30.9 billion in sales despite maintaining media spending from last year.

In other News: Call center in prison? Taguig inmates train as agents 

The laundry products category, meanwhile, saw P30.3 billion worth of products move amid an ad spending hike of 18 percent.

Also on the top 10 in the list are powdered milk (P22.1 billion), instant noodles (P21.3 billion) and snack foods (P20.9 billion).

Another popular drink, instant coffee mixes is also a to selling category, as it "benefits from expanding reach among households and larger media spend with a slew of new launches via different brands."

Toilet soap rounds out the top 10, with the report noting that the category's "efficient growth is influenced by the entry of new products and growth of brands with emphasis on benefits beyond cleansing."

Related story: PH tops neighbors in September export growth 

The fastest-expanding categories, meanwhile, are instant coffee mixes, followed by breakfast cereals and biscuits, Nielsen said.

On the other hand, tea drinks are seeing the steepest decline along with ready-to-drink juices and powdered juice categories.

In the Philippines, liquid shampoo brings is still the top media advertiser, followed by laundry products and toothpaste.

Pinoy households, meanwhile, think every home should have laundry products, instant noodles and cooking oil, Nielsen said.

Loading...

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • Nonviolent disciplining of kids pushed

    Child rights advocates called on senators to pass and strongly endorse a law that will institutionalize positive and nonviolent methods of disciplining children.The Child Rights Network (CRN), Plan International Philippines (PIP), Philippine Legislators’ Committee on Population and Development (PLPCD), and Lihok Pilipinas Foundation led the call for the enactment of the Positive Discipline Bill.Several Quezon City Council members led by Majority Floor Leader Jesus Manuel Suntay, Victor Ferrer …

  • Method to their madness

    [caption id="attachment_256768" align="alignright" width="212"] Illustration by Rod Cañalita[/caption] EMMANUEL PORTUGAL Country Manager for the Philippines, VMware I look after the garden. I’d like to think that I have a green thumb—no plants have died so far! The ones I like now that I planted a few months ago is the Blue Iris. Like the town in the movie, my Blue Iris shows up in the morning and only appears for one day. …

  • JGFP Summer Tour on today

    The summer tour for local junior golfers kicks off with the holding of the ICTSI-JGFP Baguio Junior Open today and tomorrow at the treacherous Baguio Country Club course in Baguio.Sixty players aged 6 to 17 years old are entered in the 36-hole tourney serving as the opening leg of the summer circuit organized by the Junior Golf Foundation of the Philippines with the International Container Terminal Services, Inc. Foundation as main sponsor. ... …

  • PH now market ready to absorb infra bonds

    The Philippine market is now ready to absorb infrastructure bonds that will be issued by private companies amid a growing pipeline of infra-related projects under the government’s Public-Private Partnership (PPP) program. President Benigno Aquino III last week said the government is still committed to spend more on the country’s infrastructure, with 16 PPP projects currently on the pipeline and nine that have already been awarded. Over the years, some of the country’s biggest infrastructure …

  • Filipinos are saving more – BSP survey

    More Filipinos have the extra cash to save for that proverbial rainy day, according to the Bangko Sentral ng Philippines (BSP). Based on a quarterly survey on consumer confidence, domestic households with savings have the means to increase family reserves and to bring up the amount to historical highs. The central bank said improved family income, a generally positive outlook on the economy, inflation and foreign exchange rates encouraged saving behavior during the first three months of 2015. …

  • AXA Philippines growing alongside its parent firm

    Philippine AXA Life Insurance Corp. is growing side by side with its parent firm, global insurance firm AXA, after posting significant growth in its total premium income amid an increasing market share in the country. A statement showed that in the Philippines, multi-billion firm AXA Group saw P18.35 billion in total premium income. The local entity of AXA, AXA Philippines is a joint venture between AXA Group and the Metrobank Group. In 2014, it saw an increase in market share to 11.6 …

  • End to traffic jam in sight? Japan to lend P4B to PHL for road projects

    The Japanese government will be providing some P4 billion to the Philippines for road projects aimed at decongesting monstrous jams in Metro Manila.Noriaki Niwa, chief representative of the Japan International Cooperation Agency (JICA), said the loan will cover major interchanges to address traffic congestion in Metro Manila, including flyovers, and road links.Among them are the interchanges on EDSA-Roosevelt/Congressional, EDSA-West/North, and C-5-Green Meadows and North/Mindanao Avenue. ... …

  • US won’t provide flexibility for countries interested in TPP

    Washington D.C.—The US government will not provide any flexibility for potential member countries, like the Philippines, in their bid to become part of the Trans-Pacific Partnership (TPP), a senior official said. Economic and Business Affairs Deputy Assistant Secretary William E. Craft, Jr., said all restrictions stated under the TPP trade deal will be maintained and have to be met by the current and future member countries. Earlier, the Department of Trade and Industry (DTI) said that the …

POLL

Should Aquino be held accountable over the Mamasapano operations?

Loading...
Poll Choice Options