Starbucks Philippines announced on Tuesday (September 13) that it is raising the prices of all of its beverages by P5 starting September 13.
Although no reason was stated for the price hike, it was generally believed that it is because of the looming sugar shortage in the country.
“Starting September 13, we increased prices by P5 across all our beverages … We regularly review pricing to allow us to properly balance the experience we provide customers with our need to effectively run the business,” Starbucks Philippines said.
“We remain committed to providing value to customers in meaningful ways through special promotions and our Starbucks Rewards loyalty program,” the company added.
Several beverage companies have adjusted their production because of the sugar shortage. In August, Coca-cola Beverages Philippines, Inc. (CCBPI) suspended the operations of some of its plants due to the shortage of bottler’s grade sugar.
CCBPI Director for Corporate and Regulatory Affairs, Atty. Juan Lorenzo Tañada, said during the time that around 70 employees of Coca-cola were affected by the suspension of the operations.
The Sugar Regulatory Administration (SRA), after initially issuing an order importing 150,000 metric tons of sugar, has issued another order of 150,000 metric tons (MT) of sugar, bringing the expected import of sugar to 300,000 MT.
Farmers questioned the importation of sugar during milling season, with Unyon ng mga Manggagawa sa Agrikultura (UMA) saying in August that importing more sugar would cause the lowering of farm gate prices for sugar at the expense of small producers.
“If the government of [Bongbong Marcos] pushes through with the importation of sugar by October this year, it would be no different to the importation of rice also during the harvest season that lowers the farm gate prices of rice farmers and only traders would benefit for both crops,” Buth Lozande, UMA’s spokesperson, said on August 15.
Marvin Joseph Ang is a news and creative writer who follows developments on politics, democracy, and popular culture. He advocates for a free press and national democracy. Follow him on Twitter at @marvs30ang for latest news and updates. The views expressed are his own.
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