Stitch Fix review: What is it and is it worth the ££?

·7 min read
Photo credit: Stitch Fix
Photo credit: Stitch Fix

You've likely seen Stitch Fix advertised on Facebook/Instagram, or perhaps one of your mates has mentioned it in passing. Positioned as a stylish solution for time-poor shoppers, or those simply looking for a bit of wardrobe *inspo*, we were curious to hear more about the fashion subscription service. So, to save you a million Google searches, we've rounded up everything you need to know about Stitch Fix - starting from what is it and how it works to whether, ultimately, it is worth the ££. To that end, this Fashion Editor has tried, tested and reviewed the process for you. Here we go!

What is Stitch Fix?

Stitch Fix is a personalised styling service that uses a combination of quizzes, clever algorithms and experts to send you bespoke fashion items direct to your door. You can opt for a one-off delivery (referred to as a 'Fix') or, alternatively, arrange an ongoing monthly/quarterly subscription.

According to the brand's website, "It’s our mission to change the way people find clothes they love by combining technology with the personal touch of seasoned style experts." Cool huh?

How does Stitch Fix work?

Before we get into how I found the whole thing, let's quickly recap what the process looks like from start to finish. In order, it goes like this:

  1. Complete the styling quiz

  2. Your results go to a stylist who puts together an initial edit for you to preview

  3. Review the initial edit and send any additional feedback to the stylist

  4. Stylist creates final edit

  5. Receive the final edit in the post

  6. Try on items

  7. Keep the items you love and, if needed, return any you don't

All sounds pretty smooth, right?

How much does Stitch Fix cost?

The good thing about Stitch Fix is that you can set your budget from the outset, avoiding any awkward 'gahh, I love this but I can't afford it' dilemmas. In fact, you can even refine your prices for different items, which is super helpful as you'll likely spend more money on investment pieces like coats and handbags than you would on summery skirts.

Photo credit: Cosmopolitan UK
Photo credit: Cosmopolitan UK

One important thing to note is that Stitch Fix will send you a number of items in your Fix and, if you choose to keep all of them, a 20% discount will be applied to your total basket.

Full disclosure: as I was testing this service for Cosmopolitan UK, I was given a Stitch Fix credit to use for my Fix.

Stitch Fix review

First thing's first: the quiz. From the outset, it was clear that this wasn't just any fashion quiz that you might complete online. No sir. This got suuuper granular, to the point that I had to ask myself questions I'd never really thought about before (at least, not consciously). Here's an example of the type of Qs you can expect:

Photo credit: Cosmopolitan UK
Photo credit: Cosmopolitan UK
Photo credit: Cosmopolitan UK
Photo credit: Cosmopolitan UK

It also asks whether there are certain types of items you don't want to receive, such as coats and dresses, as perhaps there are some things you just prefer to try on in-person, like shoes:

Photo credit: Cosmopolitan UK
Photo credit: Cosmopolitan UK

After completing an in-depth online quiz about my personal style, the results were sent to a stylist, called Katie. Katie then put together a preview edit based on my preferences and send it for review.

To be honest, I felt quite relieved knowing that there was also a personal, curated human element to then complement the algorithms, as I think of fashion as more of an art than a science.

Here's what my preview edit looked like:

Photo credit: Cosmopolitan UK
Photo credit: Cosmopolitan UK

My initial impression was that I was so specific in my quiz results, that I hadn't given the stylist much room to play around with different styles. Most of these items are quite similar in colour and vibe, which might be perfect for someone else, but they didn't feel very 'me'.

With this in mind, I think this preview stage is a fab idea, as I was able to feedback that I loved one of the jumpers, but I was looking for more luxe/slouchy fits overall, in a combination of monochrome, blues and also neutral, earthy tones. I also mentioned that I was a fan of puff sleeves and midi dresses - ya know, in case it was helpful.

In addition to writing my feedback to the stylist, I was able to 'yay' or 'nay' particular items (kinda like Hinge for clothes). Then, it was all in Katie's hands and, a few days later - the final edit arrived, wrapped up like a present:

Photo credit: Cosmopolitan UK
Photo credit: Cosmopolitan UK

Here is the edit all laid out - including the blue Samsoe Samsoe knit I was obsessed with from the first edit, along with two Whistles midi dresses, a pair of Levi's ribcage straight leg jeans and an Editor's Cut cardigan:

Photo credit: Cosmopolitan UK
Photo credit: Cosmopolitan UK

The delivery also included a note from Katie along with styling ideas for each of the enclosed items - a small but special detail that made me feel like I was getting some truly fancy treatment:

Photo credit: Cosmopolitan UK
Photo credit: Cosmopolitan UK

From here, I was able to try on the pieces, and send back any I was less keen on. At the moment, I'm working on a more mindful approach to my wardrobe and only shopping for things I really love. In this edit, the jeans and slouchy jumper were both incredible, and, as fun as the other items were to try on, I didn't think I'd realistically wear them over other pieces that I already own. I would say, though, that absolutely loving two out of five pieces in a shopping edit, especially when I'm so particular about my clothes, is considered a 'win' in my eyes. Plus, the whole process was super fun and, chances are, if I ordered a Fix again, the stylist and I would be able to refine the edits even more.

Is Stitch Fix worth the money?

Overall, I think Stitch Fix is a great option for those looking to expand their wardrobe. Being able to set your own budget and opt for a one-off delivery means you're in the driver's seat the whole time, it's easy to try and you don't need to worry about any nasty 'lock-in' terms further down the line.

I'd thoroughly recommend the service for those who are open-minded to trying new styles but still have a general idea of what they like and dislike. I'd also say that the more you work with your stylist, the better their understanding would likely be of your specific tastes, and you can build your relationship over time.

I would say, if you're super specific and know exactly what you like, you might not get as much out of the service. The reason being, if you already know what you want, you would likely just go out and buy it, right? I personally found that the Fix was particularly good for making me try on pieces I might not otherwise consider, from brands I was less familiar with.

In terms of sizing, I found the sizes to be pretty consistent, although there was some variance between brands (as is always the case). It's worth noting that I tried the main collection, however, Stitch Fix also has a petite range and is looking to expand its curve offering in the future (as the service currently only stocks sizes 6-18), so I'd be interested to see how the various ranges compare.

All of the styles selected were high quality and the process was also very enjoyable which, ultimately, is what shopping should feel like. When the package arrived, it felt like Christmas had come early and all my housemates gathered around for the unboxing - so the experience was another element worth considering, either for yourself or as a present for a friend. And, worst-case scenario, you can always return the order and get your money back - how's that for a win/win?

Follow Natasha on Instagram.

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