Stores drop MyPillow after CEO pushes election conspiracies
MyPillow-Retailers
FILE - In this March 30, 2020 file photo, My Pillow CEO Mike Lindell speaks as President Donald Trump listens during a briefing about the coronavirus in the Rose Garden of the White House, in Washington. Lindell, an avid supporter of President Donald Trump, who has continued to push the notion of election fraud since Trump lost to Joe Biden in the presidential election in November, said his products will no longer be carried in the stores of some retailers, including Bed Bath & Beyond and Kohl's. (AP Photo/Alex Brandon, File)NEW YORK (AP) â The founder and CEO of MyPillow, who amplified President Donald Trump's claims of election fraud, said a backlash against his company has begun after a mob stormed the U.S. Capitol this month.
Mike Lindell, who appears in TV commercials hugging the companyâs foam-filled pillows, said major retailers like Bed Bath & Beyond and Kohlâs have dropped his products recently.
Both companies confirmed the decision to cease carrying the brand Tuesday, but cited flagging sales rather than Lindellâs actions or his support for Trump.
âThere has been decreased customer demand for MyPillow,â Kohlâs said in an email.
Lindell has continued to push bogus claims of election fraud since Trumpâs loss to President-elect Joe Biden in the presidential race. MyPillow's logo was also prominently featured on TrumpMarch.com, a website that promoted the Jan. 6 events in Washington, in which rioters stormed the Capitol.
That has led people to flock to social media and put pressure on stores carrying MyPillow to drop the brand. Lindell said products have also been pulled from online furniture store Wayfair and Texas supermarket chain HEB. Neither company responded to a request for comment.
âTheyâre succumbing to the pressure from these attacks,â Lindell said in an interview with The Associated Press. âIâm one of their best-selling products ever. Theyâre going to lose out. Itâs their loss if they want to succumb to the pressure.â
Lindell said he doesnât regret his election claims or his support of Trump, who he said he first met in 2016.
âI stand for whatâs right,â said Lindell, who created the MyPillow in 2004 and built the business in Chaska, Minnesota, southwest of Minneapolis. âIâm standing firm.â
Aside from the retail pressure, Lindell is also facing potential litigation from Dominion Voting Systems for his accusations that their voting machines played a role in election fraud. The Washington Post reported that Dominion sent Lindell a letter earlier this month stating that they would pursue legal action against him.
Lindell said he's conducted his own investigation into the voting machines and hopes Dominion will file its suit quickly so that âall the evidence can come out.â
Asked if he played a role in the insurrection of the Capitol, Lindell said he didnât support it at all.
âWhat are you talking about? I wasnât even there," he said before abruptly ending the call. âI have to get on another show. Now our conversation ends.â
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AP Business Writer Michelle Chapman in New York contributed to the report.