The Subtle Challenges of Assessing Product-Market Fit

Product-market fit is the holy grail for founders, and the key to unlocking the next phase of a startup’s growth. Behind “product” and “market” though, there are dozens of considerations, from types of users and product offerings to marketing and pricing that determine just how strong a fit a startup has found. Join early-stage investors David Thacker of Greylock, Heather Hartnett of Human Ventures and Victoria Treyger of Felicis as they discuss the subtler challenges in finding and assessing fit.

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