acquires Pinoy Auto Trader

The Philippines top buy and sell website, has acquired the country's newest go-to hub for new and used cars, Pinoy Auto Trader.

"Pinoy Auto Trader is delighted to have been introduced to the Sulit group of companies and believe that the combination of Sulit's resources and strong command of the local online classifieds market will help provide additional benefits to our services and result in Pinoy Auto Trader becoming the market leader in B2C marketing for the entire domestic automotive industry," said Pinoy Auto Trader Co-Founder and CEO Daniel Scott.

In particular, the partnership will provide exceptional value to both brands by improving the browsing experience of online buyers and increasing accessibility to advanced selling tools available on the Pinoy Auto Trader platform. In turn, Sulit will bring Pinoy Auto Trader to the forefront of online buyers and sellers as a result of its trusted branding and unparalleled web-traffic.

The recently redesigned rendition of the Pinoy Auto Trader website will also provide additional value to car consumers thanks to the introduction of detailed car reviews provided by The Ultimate Automotive Authority C! Magazine. "Our partnership with the talented team over at C! magazine combined with our own commitment to constantly providing detailed car specifications and data will provide prospective car buyers with more information to make informed decisions. This is another feature that helps set ourselves apart from typical classified websites" added second Co-Founder Christopher Franks.

Pinoy Auto Trader is user-friendly and provides buyers with a wide a variety of search criteria for both new and used cars. Buyers will also be able to browse and connect with the largest directory of dealership showrooms nationwide.

As for sellers, they will be able to "Be In Two Places at Once" by posting advertisements on both Pinoy Auto Trader and Sulit simultaneously for free, giving them more exposure than any other car listing website in the country. The easy to use add-your-car process on Pinoy Auto Trader will enable sellers to easily upload their vehicle images and details to both Pinoy Auto Trader and in one go. These features cannot be matched by any other online product.

Another major highlight of the Pinoy Auto Trader website is the ability for new and used car dealerships to log into their own dealership control panel in order to manage and update information on their own dealership micro sites. These online showrooms not only publicize car listings but also act as a platform for car dealerships to highlight company information, social media, key sales staff, promotions and public announcements. The site's interface includes functions for email and phone calls in order for buyers to quickly and efficiently connect with sellers. Dealers and other interested parties can also share their car listings on popular social networking sites such as Twitter and Facebook.

Pinoy Auto Trader is not only about buying and selling. It is also a great resource for the motoring world. The website contains a directory of driving schools, establishments that provide car repairs and car rentals; and financial institutions that provide car loans and insurance.

Initially launched in November 2012, Pinoy Auto Trader was built to bring car dealers to the online world not only to promote their stock but to also publicize their online identities as a means of building brand loyalty and improved customer service.

Through various methods of data collection, Pinoy Auto Trader also aims to be a major resource for the distribution of automotive industry information and hopes to translate this data through tools such as used-car calculators, industry white-labels and car comparison tools as a means to help both buyers and sellers.

Now powered by, this dynamic online automotive platform is one of the best things to watch out for in the Philippine digital space this year.