Sulit website helps 'netpreneurs' grow local businesses

By Nikka Garriga

MANDALUYONG CITY, METRO MANILA—Local classified ads website is beefing up its deals for the online consumer public in an effort to boost the e-commerce sector in the country.

The website recently launched a six-month marketing campaign that streamlines three easy steps—Hanap, Usap, Deal—which lets both buyers and sellers better communicate and conduct transactions through community forums and expanded purchasing processes.

“E-commerce is still in the infancy stage here in the Philippines. Through this enhanced initiatives, we hope to contribute to its much needed boost which would also be beneficial for our Filipino netpreneurs,” said Mae Ann Bundalian, marketing manager for Sulit.

The security features of the site are being updated with a new verification system expected to be rolled out later this month.

Advisories are also being integrated in the interface of the website to alert members of bogus sellers and buyers besides its feedback system and authentication program.

For co-founder and managing director RJ David, the goal is to become the “easiest and trustworthy e-commerce website” available that is by Filipino for a Filipino brand.

“We remain committed to providing both consumers and advertisers with a convenient online platform that continues to innovate with the times and keep up with the demands of the steadily growing market,” he said. began as an experimental venture between RJ, a former mechanical engineer turned web developer, and his wife Arianne back in 2006 with only P2, 400 as capital.

As a classified ads website, it allows sellers to grow and enter new businesses as it provides buyers with options ranging from the typical buy-and-sell activity to business earning and opportunities.

Members also enjoy free advertising and marketing services in search engines to establish a web presence for their products, services, and brand name.

To date, the website has over a million members and over 10 million unique visitors.

*** ( is a website owned and operated by Filquest Media Concepts, Inc. It works under the principle of giving voice to the voiceless, empowering Filipinos and uplifting the image of the Philippines by highlighting its unique culture. To do this, the team produces stories, video, photos and other multimedia content types to inspire and celebrate Filipino achievements, ideas, products and places.

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • What can void a new car warranty? James Deakin - Wheel Power
    What can void a new car warranty?

    "I was denied warranty once for changing my horn!" One very annoyed reader wrote. "I was told that placing a backup camera will void my warranty" said another. The others are best left in my private inbox as Yahoo! have a swear jar in the office that I do not feel like donating this week's pay to. Continue reading → …

  • Docu exposes destruction of PH marine resources VERA Files - The Inbox
    Docu exposes destruction of PH marine resources

    By Kiersnerr Gerwin B. Tacadena, VERA Files “Gutom (hunger),” Sen. Loren Legarda said is what’s in store for the Filipino people if destruction of the country's marine resources is not stopped. Legarda, chair of the Senate committee on Environment and Natural … Continue reading → …

  • ‘Yolanda’ fiberglass boats modern-day Noah’s ark VERA Files - The Inbox
    ‘Yolanda’ fiberglass boats modern-day Noah’s ark

    By Jane Dasal, VERA Files If you want to save the earth, build a boat. That's what a group of environmentalists is saying, especially if you want to save both the forests and fishermen affected by supertyphoon “Yolanda” (Haiyan). “Haiyan … Continue reading → …

Poll Choice Options