Sulit website helps 'netpreneurs' grow local businesses

By Nikka Garriga

MANDALUYONG CITY, METRO MANILA—Local classified ads website is beefing up its deals for the online consumer public in an effort to boost the e-commerce sector in the country.

The website recently launched a six-month marketing campaign that streamlines three easy steps—Hanap, Usap, Deal—which lets both buyers and sellers better communicate and conduct transactions through community forums and expanded purchasing processes.

“E-commerce is still in the infancy stage here in the Philippines. Through this enhanced initiatives, we hope to contribute to its much needed boost which would also be beneficial for our Filipino netpreneurs,” said Mae Ann Bundalian, marketing manager for Sulit.

The security features of the site are being updated with a new verification system expected to be rolled out later this month.

Advisories are also being integrated in the interface of the website to alert members of bogus sellers and buyers besides its feedback system and authentication program.

For co-founder and managing director RJ David, the goal is to become the “easiest and trustworthy e-commerce website” available that is by Filipino for a Filipino brand.

“We remain committed to providing both consumers and advertisers with a convenient online platform that continues to innovate with the times and keep up with the demands of the steadily growing market,” he said. began as an experimental venture between RJ, a former mechanical engineer turned web developer, and his wife Arianne back in 2006 with only P2, 400 as capital.

As a classified ads website, it allows sellers to grow and enter new businesses as it provides buyers with options ranging from the typical buy-and-sell activity to business earning and opportunities.

Members also enjoy free advertising and marketing services in search engines to establish a web presence for their products, services, and brand name.

To date, the website has over a million members and over 10 million unique visitors.

*** ( is a website owned and operated by Filquest Media Concepts, Inc. It works under the principle of giving voice to the voiceless, empowering Filipinos and uplifting the image of the Philippines by highlighting its unique culture. To do this, the team produces stories, video, photos and other multimedia content types to inspire and celebrate Filipino achievements, ideas, products and places.

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

  • Fight vs online libel goes to the UNHCR Ederic Eder, Yahoo! Southeast Asia - The Inbox
    Fight vs online libel goes to the UNHCR

    Commentary By Ellen T. Tordesillas Last Tuesday, while in Baguio City for their summer session, the Supreme Court denied all the Motions for Reconsideration on Online Libel which it upheld in its Feb. 18, 2014 decision. It will be recalled … Continue reading → …

  • Book chronicles efforts for PWD-friendly polls VERA Files - The Inbox
    Book chronicles efforts for PWD-friendly polls

    By Melissa Luz Lopez, VERA Files A lot have been done but much still need to be done for a hassle-free  participation of  Persons with Disabilities in elections,according to a book published by The Asia Foundation (TAF) and supported by … Continue reading → …

  • The other side of Palawan Ellen Tordesillas, Contributor - The Inbox
    The other side of Palawan

    By Ellen T. Tordesillas Mention Palawan and what comes to mind are Underground River and El Nido in the northern side of this richly-blessed province from its capital, Puerto Princesa. Three weeks ago, we went to the southern side- in … Continue reading → …

Poll Choice Options