Sulit website helps 'netpreneurs' grow local businesses

By Nikka Garriga

MANDALUYONG CITY, METRO MANILA—Local classified ads website is beefing up its deals for the online consumer public in an effort to boost the e-commerce sector in the country.

The website recently launched a six-month marketing campaign that streamlines three easy steps—Hanap, Usap, Deal—which lets both buyers and sellers better communicate and conduct transactions through community forums and expanded purchasing processes.

“E-commerce is still in the infancy stage here in the Philippines. Through this enhanced initiatives, we hope to contribute to its much needed boost which would also be beneficial for our Filipino netpreneurs,” said Mae Ann Bundalian, marketing manager for Sulit.

The security features of the site are being updated with a new verification system expected to be rolled out later this month.

Advisories are also being integrated in the interface of the website to alert members of bogus sellers and buyers besides its feedback system and authentication program.

For co-founder and managing director RJ David, the goal is to become the “easiest and trustworthy e-commerce website” available that is by Filipino for a Filipino brand.

“We remain committed to providing both consumers and advertisers with a convenient online platform that continues to innovate with the times and keep up with the demands of the steadily growing market,” he said. began as an experimental venture between RJ, a former mechanical engineer turned web developer, and his wife Arianne back in 2006 with only P2, 400 as capital.

As a classified ads website, it allows sellers to grow and enter new businesses as it provides buyers with options ranging from the typical buy-and-sell activity to business earning and opportunities.

Members also enjoy free advertising and marketing services in search engines to establish a web presence for their products, services, and brand name.

To date, the website has over a million members and over 10 million unique visitors.

*** ( is a website owned and operated by Filquest Media Concepts, Inc. It works under the principle of giving voice to the voiceless, empowering Filipinos and uplifting the image of the Philippines by highlighting its unique culture. To do this, the team produces stories, video, photos and other multimedia content types to inspire and celebrate Filipino achievements, ideas, products and places.

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