You've seen it everywhere: on the beach, on social media, in ads popping up all over your email. From Cami Mendes to Giuliana Rancic to Sara Foster, celebrities and bloggers alike are taking to Instagram to share photos of their bathing suits or sing their praises about Summersalt's bathing suits. And it may be for good reason.
After launching in May 2017, the brand has quickly become known for its bright and fashionable swim and activewear creations and strong commitment to inclusivity as well as sustainability. It's also become lauded for its high-quality but low priced products. According to its website, Summersalt's popular bathing suits offer UPF 50+ protection and shape retention even in hundreds of hours of chlorine, and durability up to five times more than normal swimwear.
In particular, the brand's Sidestroke swimsuit has become one of its biggest best-sellers, so much so that it sold out 25 times in the past year and each time boasted a waitlist of over 10,000 people, according to People. The brand just restocked the hot seller, but it's probably safe to say that given its history, it won't last long.
In addition to the Sidestroke, Summersalt is also home to a variety of other swimsuit styles -- bikinis, tankinis and wet suit-inspired designs to name a few -- all of which are equally as chic and sure to last for seasons to come. Shop more select styles below.