Swarovski opens first 'Instant Wonder' store in Singapore

·1 min read
The Swarovski Wonderlab in Singapore. (PHOTO: Swarovski)
The Swarovski Instant Wonder boutique in Singapore. (PHOTO: Swarovski)

Swarovski unveils its first Instant Wonder boutique in Southeast Asia at The Shoppes at Marina Bay Sands.

The refurbished boutique now showcases its full range of jewellery in eight-sided octagonal shape displays on its wall, instead of your usual jewellery stands, and it's said to be a homage to Swarovski’s crystal craftmanship in candy-coloured hues of pink and green. In place of sculptural display, Creative Director Giovanna Engelbert's debut collection, Collection I are displayed on 3D metallic-cast busts.

Singapore's boutique is one of 28 Instant Wonder stores in key global markets such as Milan and New York.

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“Swarovski is a company rooted in innovation and reinvention. For 126 years, we have stayed true to our DNA as a brand while rising to meet the needs of an evolving world. We look forward to unveiling this new chapter in our history; one that will mark us as a true crystal lifestyle for the future,” shared Robert Buchbauer, CEO.

The Swarovski Instant Wonder store is located at #B2-88, The Shoppes at Marina Bay Sands.