Sweaty Betty CEO Julia Straus on the importance of exercising and focusing on positivity

·Editor-in-Chief, Lifestyle
·2 min read

It's been a long time coming for British athleisure brand Sweaty Betty, who recently opened its first flagship store at ION Orchard, Singapore.

Founded in Notting Hill, London, in 1998 by Tamara and Simon Hill-Norton, the company’s activewear combines body-sculpting technology with a fashion-forward aesthetic. Sweaty Betty was Tamara’s personal calling, inspired by the things she loves most – fitness, adventure and fashion. 

Sweaty Betty Ion Orchard store. (PHOTO: Sweaty Betty)
Sweaty Betty Ion Orchard store. (PHOTO: Sweaty Betty)

In an interview with Yahoo Life SEA, the reason why the company chose to open in Singapore was the demand. "We had so much inbound demand from the Singapore community and Singapore 'Betties', as we call them our customers – that was really organic. People were coming to our website digitally, looking for the brand and I think a lot of customers have heard about us as we opened stores in Hong Kong, nearby. That was really number one, listening to the customers and realising that there was just organic demand for Sweaty Betty in Singapore, which is incredibly exciting.” says Julia Straus, CEO of Sweaty Betty.

Fans will be able to shop Sweaty Betty’s entire multi-sport activewear and lifestyle range, including its famous bum-sculpting leggings and sports luxe pieces, representing categories such as Run, Yoga, Workout and Swim, along with workout kits and accessories. 

Our editorial team is dedicated to finding and telling you more about the products and deals we love. If you love them too and decide to purchase through the links below, we may receive a commission. Prices were correct at the time of publication.

Subscribe to Yahoo Singapore Telegram and visit Yahoo Shopping for first dibs on shopping deals

Shop Sweaty Betty's bestseller items:

1. Stamina Longline Workout Bra

Buy now at S$72

Stamina Longline Workout Bra. (PHOTO: Sweaty Betty)
Stamina Longline Workout Bra. (PHOTO: Sweaty Betty)

2. Power High-Waisted 7/8 Gym Leggings

Buy now at S$135

Power High-Waisted 7/8 Gym Leggings. (PHOTO: Sweaty Betty)
Power High-Waisted 7/8 Gym Leggings. (PHOTO: Sweaty Betty)

3. All Day Gym Leggings

Buy now at S$125

All Day Gym Leggings. (PHOTO: Sweaty Betty)
All Day Gym Leggings. (PHOTO: Sweaty Betty)

4. Stamina Longline Workout Bra

Buy now at S$72

Stamina Longline Workout Bra. (PHOTO: Sweaty Betty)
Stamina Longline Workout Bra. (PHOTO: Sweaty Betty)

5. Everyday Vest

Buy now at S$62

Everyday Vest. (PHOTO: Sweaty Betty)
Everyday Vest. (PHOTO: Sweaty Betty)

Sweaty Betty Singapore

#03-01, 2 Orchard Turn, ION Orchard, 238801 

Opening Hours: Monday to Sunday, 10am - 10pm

Our goal is to create a safe and engaging place for users to connect over interests and passions. In order to improve our community experience, we are temporarily suspending article commenting