FOURTEEN years ago, Fleire Casto and her husband Marco left their hometown in Iligan City and moved to Cebu to start a new life.
They were on a quest to just merely survive. She had about P20,000 in the bank. Marco had only P20 in his pocket. Fleire, 21 years old then, was pregnant and just got accepted for a corporate job in Lapu-Lapu City.
But life wasn’t a walk in the park for Castro. She, too, had a fair share of life’s challenges. She got fired from that corporate work. But little did she know, that event paved the way for her to start her entrepreneurial journey.
Her second baby came two years after she left the corporate world.
That baby is Third Team Media, the homegrown company she built from scratch and later became one of Cebu’s pioneers in digital marketing. And it’s turning 10 in the middle of a global pandemic.
The company is celebrating its 10th anniversary on Sept. 2, 2020, and Castro has become emotional looking back at how she was working to grow her 10-year-old enterprise.
“I have not expected anything when I started this. I merely wanted to serve the micro, small and medium enterprises with the digital marketing services that I have been offering to foreign clients. As a result, Third Team Media became one of the pioneers for digital marketing in Cebu,” she said.
Castro has seen the highs and lows of running a business. Her company has served about 70 businesses and organizations to date, with its work to educate Filipinos on the value of digital marketing.
To celebrate its anniversary, Third Team Media is offering two promos for both new and existing clients.
For new clients, it’s offering a P10,000 discount for any service package limited to first 10 businesses. Existing clients, on the other hand, can get a bundled offer of content, ads and chatbot for a Facebook Management package for P35,000 instead of P45,000.
The company will also be doing a free webinar on Sept. 2, 2020 at 4 p.m. dubbed, “10 Social Media Milestones in the Past 10 Years: A Third Team Media 10th Year Anniversary Special Webinar” on Zoom and Facebook Live to celebrate its anniversary day.
Lessons and challenges
In the past 10 years, Castro’s team had served both foreign and local clients, but attracting them to go online wasn’t that easy.
She educated business owners and managers on the value of digital marketing and social media.
“I have invested so much time in doing free sessions at gatherings, seminars and conferences with the purpose of letting everyone see the potential of using a relatively
new platform or technology to use for their business,” she said.
Castro envisions more exciting milestones for her growing company.
“I am seeing that partnerships will be the best way to go and expanding our offers with tools and technology using the depth of our experience in the industry would be the next steps that I am personally excited to go about,” she said.
Right now, she is involved in building a startup related to e-commerce and digital content management.
“These projects I am working on with a partner are new verticals that I am exploring to broaden our offers for our clients and partners. All of these are much aligned to our vision for Third Team Media—to be a top-of-mind agency and consultancy in the Visayas and Mindanao for digital marketing,” said Castro. / PR