FORTY-EIGHT tourism entrepreneurs will undergo the latest Kapatid Mentor ME (KMME) – Money Market Encounter (MME) mentorship program to “pandemic-proof” their businesses.
According to the Department of Trade and Industry (DTI) 7, the program is aimed at pivoting the tourism sector that has been the hardest hit industry in the course of the Covid-19 pandemic.
“The goal of this KMME is to teach micro small and medium entrepreneurs to make your business viable, sustainable and competitive so that as entrepreneurs, they will become resilient and can survive challenges (like the pandemic) which triggered a lot of changes in the business environment,” DTI 7 Director Ma. Elena Arbon said in a statement.
Participants of the online program called “mentees” are owners, co-owners and managers from the tourism industries engaged in transport services, travel and tours, restaurant and hotels/accommodation services.
The DTI 7 said the program aims to provide a platform for existing entrepreneurs to learn from the entrepreneurial journey of the mentors online.
It also serves as the channel for capacity building in an online setup using the KMME modules covering a special session on digitalization, good governance and ethics, and tapping government programs and services to grow one’s business.
The qualified mentees will present a business improvement plan at the end of the training.
“What caught my attention in joining KMME is the opportunity to learn and cope with the downfall of the business during the pandemic,” entrepreneur Maria Neriza Gigante said.
Gigante is the owner of Kandugyap House by the Sea, a homestay facility located in Bantayan Islands, Cebu whose accommodation business was closed for a year due to the Covid-19 restrictions.
Maui Joshua Delos Angeles, manager of Horizon Transport Tour and Rent a Car in Cebu also expressed his excitement towards participating in the program.
“I have always instilled my business mindset growing up. I started as a tourist driver for our own business, and now as the manager, I want to learn more on human resource related matters, especially in the new normal,” delos Angeles said.
The 24-year-old entrepreneur shared that they are experiencing problems with regards to staff handling.
Gigante and delos Angeles are among the 14 mentees from Cebu that will undergo the 12-week online program.
The tourism batch is comprised of 14 MSMEs from Bohol, 14 from Negros Oriental and six from Siquijor.
DTI 7 has so far produced 800 KMME graduates since the program started in 2016. (JOB)