All the sectors of the tourism industry are joining hands for a Manila-based international travel trade event that can help ensure year-round high-volume sales, particularly during the low season.
The event, aptly named Travel Madness Expo 2012, is geared to invigorate the entire tourism market through various promotional initiatives that can result from the sustained face-to-face transactions between and among local and foreign industry players within three straight days of business networking at the SMX Convention Center from July 20 to 22.
"The Travel Madness Expo 2012 can yield large-volume bargain deals that can tide the participants over the lean months and make their businesses grind briskly year-round from advanced booking," said president Raymond Tee of Travel Innovators Inc., the event organizer.
Tee said the event was conceptualized to serve as a one-stop marketplace for the entire travel and tourism supply and value chain, enabling every participant to conduct both industry and consumer marketing on site all at the same time.
"It simply means that all the exhibiting tourism organizations of various countries, including destination management companies, travel wholesalers and service providers, can showcase their latest offerings, conduct presentations and do industry-wide marketing on site," Travel Innovators vice president Ma. Paz Alberto pointed out.
"The travel agents, on the other hand, can seek lower rates, impelling volume discounts for remarkable once-in-a-year deals for large group tours and advanced vacation booking," Alberto added.
She said the exhibitors could promote their products and services to the fullest without worrying much about the cost.
"Our display booths are comparatively larger but priced lower to ensure extensive participation since the purpose of the expo is to serve and benefit the industry as a whole," Alberto stressed.
For that reason, the expo has gained the participation and support of many national tourism organizations such as the Hong Kong Tourism Board, Japan National Tourism Organization, Malaysian Tourism, Tourism Authority of Thailand, Surabaya Tourism, Indonesia Galore, and Resorts World Singapore, among others.
"And for the first time in the history of Philippine travel, the Hong Kong Disneyland is also participating. And not just participating, but participating ON SITE," Alberto revealed.
Likewise supporting the expo are national flag carriers Philippine Airlines, AirPhil Express, SEAIR and Zest Air, and prominent international carriers Air China, Delta Airlines, Cathay Pacific Airways, Hong Kong Dragon Airlines, Qatar Airways, Emirates, Eva Air, Malaysian Airlines, Singapore Airlines and Hawaiian Air, among others.
More information about the expo can be obtained from the Travel Innovators (tel. (632) 3117500, 8161999, 8162201; firstname.lastname@example.org).