TOYOTA Motor Philippines (TMP) has introduced its first hybrid crossover in its lineup—the new Corolla Cross—to enhance the country’s adoption of hybrid electric vehicles amid the pandemic.
Designed as the stylish urban vehicle, the Corolla Cross combines Toyota’s signature “QDR” (quality, durability and reliability) with style and functionality. Its hybrid electric variant further realizes Toyota’s vision of sustainable mobility and makes self-charging hybrid technology more accessible to Filipinos.
In addition to its hybrid technology, the Corolla Cross also features two of Toyota’s most advanced car technologies today, the Toyota New Global Architecture and Toyota Safety Sense.
“Guided by our philosophy of making ever-better cars, Toyota took the best of a trusted model, the Toyota Corolla, and turned it into a sleek and modern crossover,” TMP president Atsuhiro Okamoto said during the online launch of the new vehicle.
“The Corolla Cross is designed to move you in comfort and style, whether you’re seeking adventure, doing business, or simply spending time with people you love,” he added.
First unveiled in its global premiere last month, the Corolla Cross is the latest addition to Toyota’s global bestselling Corolla series. Since its launch in Japan in 1966, the Corolla series has sold a total of 48 million units or more, in more than 150 countries and regions around the world.
The New Corolla Cross, with its 1.8 V HV (Hybrid) and 1.8 G CVT variants will be available at Toyota dealerships nationwide from Aug. 26, 2020.
TMP positioned the adoption of hybrid electric vehicles as the perfect transition to vehicle electrification in the country.
By popularizing hybrid technology and making it more accessible, TMP takes another step forward in line with Toyota’s global commitment to push for sustainable mobility as outlined in its Toyota Environmental Challenge 2050.
Priced at P1.65 million, the Corolla Cross shows TMP’s commitment to its vision of making responsible and sustainable technologies more affordable and accessible for more Filipinos.
TMP said it will also be making the Corolla Cross Hybrid variant available through its Balloon Payment Plus financing plan.
“We understand customer apprehension on hybrid technology: affordability, maintenance and resale value. That’s why we are offering the Corolla Cross hybrid with Balloon Payment Plus–lower monthly payments, inclusive of periodic maintenance, with guaranteed future resale value,” TMP first vice president Sherwin Chualim said.
“Owning a hybrid vehicle is made easier and more affordable and customers are guaranteed a hassle-free experience from buying, owning, and future reselling of their vehicle,” he added.
July vehicle sales
Meanwhile, the combined vehicle sales of the Chamber of Automotive Manufacturers of the Philippines Inc. (Campi) and Truck Manufacturers Association (TMA) reached 20,542 units in July 2020.
Campi and TMA sales in July were higher by 31.9 percent from the previous month’s sales of 15,578 units.
Vehicle sales recorded growth sales for three straight months after community quarantine measures were eased in May.
“It is understandable that achieving the industry’s average monthly pre-Covid-19 level remains elusive and a challenge at the same time amid this pandemic and the recent pronouncement of economic recession. But this month-on-month of nearly 32 percent growth is what the industry needs at this point to achieve its sales forecast of 240,000 units for this year,” Campi president Rommel Gutierrez said in a statement.
Gutierrez added that the target sales for this year is 41.5 percent lower than the total industry sales volume in 2019.
For Campi and TMA alone, combined sales in 2019 reached 369,941 units. / JOB WITH PR