Trailblazing entrepreneurs kick off nationwide countdown to mark one hundred days to go until Small Business Saturday UK

·4 min read
York Gin makes six award-winning gins using traditional and sustainable methods, with a mission to reflect the city’s historic roots
York Gin makes six award-winning gins using traditional and sustainable methods, with a mission to reflect the city’s historic roots

Inspirational entrepreneurs from up and down the country are kicking off the countdown to Small Business Saturday UK with exactly one hundred days to go until the record-breaking annual celebration.

Now in its ninth year in the UK, the innovative campaign seeks to celebrate, support and send out a ‘big thank you’ to trailblazing small businesses who play such a vital role in communities across the UK.

The 2021 SmallBiz100 is showcasing a wide range of independent businesses from all over the country, with the last few months of gruelling lockdown restrictions making this year’s campaign more important than ever.

Small Business Saturday UK will make its eagerly-anticipated return on 4 December 2021 off the back of last year’s record-breaking success – that saw a whopping £1.1billion spent with small businesses on the day.

Toothbuckle founders, part of the SmallBiz100, put sustainability at the heart of their business
Toothbuckle founders, part of the SmallBiz100, put sustainability at the heart of their business

And this year the 2021 SmallBiz100 will shine a particular light on environmentally-conscious small firms, celebrating their crucial role tackling the climate crisis ahead of the UN Climate Summit COP26 in Glasgow this November.

Cornish sustainable surf-board company Kiri Surf, Runach Arainn Glamping – which offer luxury yurts on Scotland’s Isle of Arran - and Wirral-based eco cleaning company Gleaming Gloss are just some of the small businesses featured in the countdown.

Michelle Ovens, Director of Small Business Saturday UK, said: “Throughout the crisis we have been reminded of the special role that small firms play in local communities.

“The stories of this year’s SmallBiz100 really bring this to life.

“As the UK recovers from the pandemic, small businesses still face considerable challenges to get back on their feet and it’s important we continue to support them.

“We are excited to be kicking off this year’s campaign to show our thanks to small businesses, and encouraging everyone to get behind us.”

Small Business Saturday UK is a grassroots, not-for-profit campaign that celebrates small businesses’ success and encourages consumers to ‘shop small’ and support businesses in their local communities.

It was originally founded by American Express in 2010 and over the last decade, has boomed in popularity and gone from strength to strength.

The York Gin Company will star on the opening day of the campaign, and Emma Godivala, Co-Founder of the Yorkshire-based spirit company, hopes the recognition can lay the foundations for an even brighter future.

She said: “Since our launch three years ago, we’ve worked with so many inspirational small businesses who genuinely care for their customers, staff and the environment. We’re proud to be among their number!

“We’re very excited to be recognised in the SmallBiz100. We think it’s vital to celebrate small businesses up and down the country, and the role they’ve played in all our communities. We really believe small businesses can lead the way to a sustainable recovery.”

On Small Business Saturday, customers across the UK go out and support all types of small businesses – both online and in brick-and-mortar stores.

And many small businesses take an active role in promoting the day by hosting events and offering promotions.

York Gin has been selected to mark the first day of the 100 day countdown to Small Business Saturday UK
York Gin has been selected to mark the first day of the 100 day countdown to Small Business Saturday UK

Small Business Saturday attracts huge attention on the day with an impact that lasts all year round, with the 2020 campaign trending at No.1 in the UK on Twitter.

The Prime Minister, leader of the opposition and the Mayor of London were among those publicly supporting the campaign, with over 90 per cent of local councils also throwing their weight behind the initiative.

Dan Edelman, General Manager UK, Global Merchant and Network Services, American Express said: “This year’s SmallBiz100 goes to show just how creative and vibrant our small business community is in the UK.

“More than ever, it feels important to celebrate the achievements of all the independent businesses that go above and beyond for their customers every day.

“We’re honoured to play our part supporting them through our Shop Small campaign and as principal supporter of Small Business Saturday."

To get involved in Small Business Saturday 2021 visit – https://smallbusinesssaturdayuk.com

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