Burger King Japan announced on Oct. 23 that some of its locations would start selling a mysterious “fake burger” for only two weeks. Now, it’s been confirmed that it’s not a burger at all — it’s just a pile of French fries smushed between two buns.
The “fake burger” is made with layers of thick French fries, topped with “meat sauce” — minced beef and mayonnaise — and a sesame seed bun. It can also come in a meal with a side of fries (in case you didn’t have enough) and a drink.
Naturally, Burger King fans on Twitter had a lot to say about this “fake burger,” including people who were annoyed the meal wasn’t entirely meat-free.
“I’m always amazed the chip butty is actually a thing,” one person tweeted. “It’s like putting another piece of bread between [two] pieces of other bread and saying look I made a sandwich.”
Burger King has been in the news a lot recently, particularly for its over-the-top marketing stunts.
In addition to campaigning for a Michelin Star, the franchise’s locations in Sweden and Denmark pulled a creepy stunt for Halloween, where customers who visited the restroom could say “canceled clown” three times in the mirror and see a vision of the former McDonald’s mascot, Ronald McDonald.
If you enjoyed this story, you might want to read what Burger King recently did to its biggest competitor.
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