Remember how two weeks ago, jam makers in the mountain city of Baguio were forced to release a line of white ube (purple yam) jam, because climate change was making regular ube difficult to grow? Turns out the folks over at Dunkin’ Donuts aren’t having the same problem.
Just this Tuesday, they released a line of ube-flavored munchkins, dropping this Facebook post with the tease “Purple yam is the jam.”
The bite-sized, ube-flavored treats — which you can indulge in by the bucket — sell for PHP10 (US$.20) apiece, and PHP349 (US$6) for a 40-piece bucket, and are available not just in Dunkin’ Donuts stores across the country, but via phone deliveries, too.
If it’s anything like real ube, the buttery, sweet, and slightly salty Filipino flavors will have you going back for seconds. (Leave comments below and tweet us @CoconutsManila to let us know how they are when you do.)
Dunkin’ Donuts, the venerable American coffee and doughnut chain, first opened in the Philippines in 1981 at what was then Quad Car Park, now Park Square in Makati City. Since then, it has ingratiated itself with Filipino tastebuds with offerings like Dunkin’ Yans, a riff on the beloved Yan Yan cookies; the limited edition Chunky Chocnut, a cakey tribute to the iconic Chocnut candies; and the big kahuna of local doughnut flavors: Choco Butternut, a sweet combo of rich butter and dark chocolate.
Dunkin’ Donuts is at Alphaland Southgate Mall, EDSA corner of Chino Roces Ave., Makati City (and other locations).
Open Monday – Sunday, 10am to 10pm
Phone: +63 8988-7288
FB: @DunkinDonutsPH | IG: @dunkindonuts.ph
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CLARIFICATION: Due to an editing error, a previous version of this story incorrectly conflated Dunkin’s Chunky Chocnut and Choco Butternut offerings. They are, in fact, totally different, as any Choco Butternut fan can attest.
This article, What ube crisis? Dunkin’ Donuts introduces the ube munchkin, originally appeared on Coconuts, Asia's leading alternative media company. Want more Coconuts? Sign up for our newsletters!