Uniqlo opens branch at SM Aura Premier

Uniqlo opens its first store in the Philippines this year on May 17 at SM Aura Premier in Taguig, with three more openings scheduled until June.

On May 24 as the Japanese fashion brand opens its first provincial store in SM Pampanga. There will be two store openings in June - SM Fairview on the 14th and Glorietta on the 28. The Glorietta store opening marks Uniqlo's first anniversary in the Philippines.

Uniqlo designs, markets and sells high-quality casual apparel. The company believes that truly great clothes should be supremely comfortable, feature universal designs, are of high quality and offer a superb fit to everyone who wears them.

These openings follow the huge success of the brand's two stores at The Block, SM City North Edsa in Quezon City and SM Mall of Asia in Pasay City.

Katsumi Kubota, managing director of Uniqlo in the Philippines, says the brand plans to open at least 50 stores in the country by 2015 with 30-40 of those stores to be strategically located in Metro Manila.

For the four store openings, Uniqlo will showcase its latest global brand concept "LifeWear," which has already been launched in other countries. LifeWear, according to Uniqlo, is defined as the perception by the wearer him/herself reflecting on how great they feel when they wear UNIQLO clothing and as a result, it can better their lives.

Uniqlo's Spring/Summer 2013 collection offers a variety of colors and print designs clothing with the high quality fabric of Japanese standard which you the freedom in mix and matching to create the wearer's own style this summer.