Versace will unveil its Fall-Winter 2021 Collection in a digital-only broadcast for the first time in the brand’s history. The film will take audiences to the next phase of Versace’s evolution.
The event will be streamed on 5 March and will be filmed behind closed doors to ensure the safety and wellbeing of the community. The unparalleled current situation has given Versace the opportunity to experiment with different methods of presenting its collections, addressing today’s creative challenges in a dynamic and artistic way.
In a press release shared, “Being a digital event has its advantages. One of them is the possibility of connecting with your audience whenever you think is the right moment. The decision to present the Fall/Winter 21 Collection a few days after the Milan Fashion Week doesn’t affect the fact that Versace remains a proud member of Camera della Moda and that the brand will always be a key player and a big supporter of the Italian fashion system.
Fashion is an art and sometimes it has to work outside the usual path to fully blossom,” Donatella Versace said.