Vloggers, influencers’ help eyed to promote proper waste disposal

THE Cebu City Government is considering the possibility of tapping vloggers or social media influencers to strengthen its campaign to promote proper waste disposal and recycling.

Engr. Reymarr Hijara, executive director of the Solid Waste Management Board, said the initiative will be jointly done with the city's Public Information Office (PIO) to make the community understand the interventions undertaken by the City Government against issues on garbage and flooding.

During the PIO's Panaghisgot Forum on Thursday, December 1, 2022, Hijara mentioned that the social media ability of the youth, especially internet influencers, can be of good help in spreading the campaign of the government.

"If kaning mga communities nga na apektohan ani makasabot sila nganong atoa ning gipangbuhat nga interventions (If the communities affected understand why we are doing these interventions), hopefully, they can cooperate with us and maybe join," said Hijara.

On Saturday, December 3, the City Government will conduct another city-wide clean-up drive that will be participated by all 80 barangays, City Hall employees, private stakeholders, and civic groups.

Hijara said the clean-up drive will not only focus on rivers but also on the city's coastal areas. There will also be underwater clean-up. (IRT)