At last, it’s here – one of the most celebrated fashion magazines globally, Vogue, has released its maiden issue highlighting in the cover the three main islands of the Philippines: Luzon, Visayas, and Mindanao.
Filipino-American model based in the United States, Chloe Magno, graced the cover as the first-ever cover star of Vogue Philippines, photographed by British-Filipino-Egyptian photographer Sharif Hamza.
The two, who previously worked for Vogue UK highlighting the importance of Asian representation, said that “they found it particularly meaningful to be representing in the Philippine iteration of Vogue.”
The cover, which represents the picturesque sights of the country’s nature, and a symbol of the warmth Filipinos usually extend to one another, is a way to welcome Vogue readers “to the wonders of Las Islas Filipinas.”
“One of the things that we were really hoping for is to also lead by our Filipino values,” Bea Valdes, Vogue Philippines’ editor-in-chief, said in an exclusive virtual conference.
“We are focused on malasakit (compassion); we are focused on bayanihan (helping each other out). We are focused on this inherent sense of optimism and joy that we have. And I think that is very much the tone of the magazine,” she added.
Meanwhile, Magno shared that the whole experience, for her, “was about joy.”
“To be Filipino is joy,” she said.
The same sentiment was echoed by Audrey Carpio of Vogue Philippines.
“It might be cliché to be touting the hospitality that Filipinos are renowned for, but it’s no myth,” Carpio said.
“The people they encountered at each stop made every foreigner feel at home and every Filipino proud of this pile of rocks we call the Philippines,” she added.
Vogue Philippines is the 29th edition in the world, and was made possible through a partnership with Conde Nast Traveler and Mega Global Licensing Inc., a sister company of One Mega Group which publishes Mega Magazine and Lifestyle Asia.
Marvin Joseph Ang is a news and creative writer who follows developments on politics, democracy, and popular culture. He advocates for a free press and national democracy. Follow him on Twitter at @marvs30ang for the latest news and updates.
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